Sales Manager - Roastery

Job Overview

Location

• Riyadh, Saudi Arabia.

Employment Type

• Full-time employment.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Identify and acquire new B2B clients and business opportunities.
• Build relationships with cafés, restaurants, hotels, retailers, and corporate clients.
• Promote coffee beans, roasted coffee, and related products.
• Manage key accounts and develop long-term client relationships.
• Handle negotiations, proposals, pricing, and closing.
• Monitor market trends and competitor activities.
• Maintain the sales pipeline and provide regular sales reports.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• At least five years of sales experience in coffee roastery, coffee, F&B, or FMCG.
• Strong network and established connections in the Saudi market.
• Proven B2B sales and business development experience.
• Strong communication, negotiation, and relationship-building skills.
• Good understanding of the Saudi coffee and F&B market.
• English is required; Arabic is an advantage.
• A valid Saudi driving license is preferred.

Key Skills

• B2B sales.
• Coffee and roastery.
• FMCG and F&B.
• Business development.
• Key accounts.
• Saudi market network.
• Negotiation.
• Sales growth.