Sales Manager - Rigids PU (Construction)

Objectives of the Position

To plan and direct sales and marketing activities in a specific Zone (major geographic area)/ construction segment in order to achieve agreed sales volume, pricing, margins and selling cost objectives by implementing consistently the overall sales strategy, using technical, organizational and customer knowledge.

To ensure timely payment of receivables from customers

In addition, provide inputs and participate in the marketing, market planning and technical development of products and services.

Specifications and BD:

Establishing rapport with Specifiers - architects, consultants and designers in public and private organizations in particular with RDSO, EIL, HPCL, ONGC and know about all their upcoming projects.

Focusing on Specifiers in chosen segments for specification selling in line with our Segment Strategy, to get our systems specified at the design stage of projects.

Generation of sales potential (Volume) meeting quarterly and yearly targets through specification of our systems and through breaking competitors’ specifications in our favour.

Assisting in organising technical seminars, etc to key Specifiers organisations.

Stimulate and develop market intelligence to pursue market growth and deepen market penetration, e.g. attracting new customers (including distributors), applications, and innovations.

Take responsibility for the overall sales process and coordination of interfaces to other departments/functions.

Monitor & control local DSO and DIV

Develop, implement, and monitor agreed sales strategies (including pricing implementation)

To maintain strategic long term business relationship with customers

To Provide timely Forecast accurately & make close co ordination with SCM to manage the RM and FG stock effectively.

No. of specifications achieved Vs objective in targeted key organisations and their potential sales value.

Knowledge of construction related problems and system solutions.

No. of new consultants / specifying organisations with whom rapport has been developed.

Acquired level of market intelligence.

No. of internal and external communications Vs Objective

• Key account Manager for global & regional key accounts and act as point of contact for Oil and Gas industry.

Promote BASF at various trade platforms, customers by attending exhibitions, Technical days, seminars etc.

Consistently and continuously exhibit safe behaviour at driving, project sites, offices and for self and others.

Minimum Education and qualification required for the Position

Education: B Tech.

Working Experience: 10 years of experience

Core skills:

Broad Thinking & taking Corrective actions proactively

Should be team player

Good Knowledge on cost analysis

Job-related preferred skills:

Connect with Key Influencers in Government organization

Working knowledge of PU Chemistry & processing

Connect with Moulders and processor