Sales Manager - FMCG
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Job Title: Sales Manager - FMCG Reporting To: Sales Director About the Role We are seeking an experienced FMCG Sales Manager to drive sales growth, expand market share, and manage key customer relationships across the non-food FMCG sector.
Key Skills for This Role
Full Job Posting
About the Role
We are seeking an experienced FMCG Sales Manager to drive sales growth, expand market share, and manage key customer relationships across the non-food FMCG sector.
The ideal candidate will have a strong track record in distributor management, modern trade, traditional trade, and business development within categories such as household products, personal care, cleaning products, paper goods, or related non-food consumer goods.
Key Responsibilities
- Develop and execute sales strategies to achieve revenue and profitability targets.
- Manage and grow relationships with key accounts, distributors, wholesalers, and retail partners.
- Identify new business opportunities and expand market penetration.
- Lead negotiations on commercial agreements, pricing, promotions, and annual contracts.
- Monitor sales performance, market trends, competitor activities, and customer requirements.
- Develop and implement trade marketing initiatives in collaboration with the marketing team.
- Manage sales forecasting, budgeting, and demand planning processes.
- Ensure optimal product availability, distribution coverage, and merchandising standards.
- Lead, coach, and develop the sales team to maximize performance and productivity.
- Prepare regular sales reports, forecasts, and business reviews for senior management.
- Work closely with supply chain and operations teams to ensure efficient inventory management and customer service.
Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5–10+ years of sales experience within FMCG in non-food categories.
- Proven experience managing distributors, key accounts, and retail channels.
- Strong knowledge of modern trade, traditional trade, and wholesale markets.
- Demonstrated success in achieving sales targets and driving business growth.
- Excellent negotiation, communication, and relationship management skills.
- Strong analytical and commercial acumen.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Valid driver's license and willingness to travel as required.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at PlaceUp
Assistant Claims Manager
Dubai, UAE
Role Overview: The role leads the end-to-end management of the reinsurance claims function, from notification through settlement, recovery and filing while owning service quality, turnaround standards and data integrity
Recruitment Consultant
Dubai, UAE
About the Role We are looking for a driven Recruitment Consultant to join our team and manage the full recruitment cycle while actively developing new business opportunities. This role is ideal for someone who enjoys bui
FMCG Sales Executive
Dubai, UAE
Job Title: FMCG Sales Executive – International Markets Job Summary: We are seeking a dynamic and results-driven Sales Executive to develop and grow business across international markets. The role focuses on identifying
FMCG Sales Executive
Dubai, UAE
Job Title: FMCG Sales Executive – International Markets Job Summary: We are seeking a dynamic and results-driven Sales Executive to develop and grow business across international markets. The role focuses on identifying
Regional Sales Manager
Dubai, UAE
Job Title: Regional Sales Manager - Hotel Furniture Job Overview: We are seeking an experienced Regional Sales Manager to lead business growth within the hotel and resort hospitality interiors, FF&E, and joinery sector.
Regional Sales Manager
Dubai, UAE
Job Overview: We are seeking an experienced Regional Sales Manager to lead business growth within the hotel and resort hospitality interiors, FF&E, and joinery sector. The selected candidate will be responsible for devel
Sales Executive - Cybersecurity
Dubai, UAE
Job Title: Sales Executive – Cybersecurity Job Summary: We are seeking a motivated and results-driven Sales Executive to drive business growth within the Cybersecurity division. The ideal candidate will be responsible fo
Accountant
Abu Dhabi, UAE
Job Summary: We are seeking a detail-oriented and organized Accountant with a minimum of 2 years of experience in the construction, joinery, fit-out, or contracting industry. The ideal candidate will be responsible for m
Assistant Claims Manager
Dubai, UAE
Recruitment Consultant
Dubai, UAE
FMCG Sales Executive
Dubai, UAE
FMCG Sales Executive
Dubai, UAE
Regional Sales Manager
Dubai, UAE
Regional Sales Manager
Dubai, UAE
Sales Executive - Cybersecurity
Dubai, UAE
Accountant
Abu Dhabi, UAE