Sales Manager - F&B / Specialty Coffee

Job Overview

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and business growth targets.
• Identify and acquire new B2B clients and business opportunities across Saudi Arabia.
• Build and maintain relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
• Manage the complete sales cycle from lead generation through negotiation, closing, and account management.
• Prepare proposals, quotations, presentations, and commercial agreements.
• Maintain a strong sales pipeline and provide regular forecasts and reports.
• Identify market trends, customer needs, and competitor activities.
• Strengthen existing client relationships and identify upselling and expansion opportunities.
• Coordinate with Operations, Marketing, and internal teams to ensure smooth service delivery.
• Represent the company at exhibitions, networking events, industry meetings, and business functions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.
• 5–8 years of sales experience in the F&B industry in Saudi Arabia.
• Experience in specialty coffee, cafés, restaurants, or F&B brands is strongly preferred.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in B2B sales, business development, and achieving sales targets.
• Strong understanding of the Saudi F&B market and customer landscape.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong commercial and business development mindset.
• Proficiency in Microsoft Office and CRM systems.
• Fluent English is required.
• Arabic proficiency is an advantage.
• A valid Saudi driving license is preferred.

Location

• The role is located in Riyadh, Saudi Arabia.

Key Skills

• F&B sales, B2B and corporate sales, business development, specialty coffee and café industry, Saudi market network, client relationship management, new business acquisition, negotiation and closing, key account management, sales strategy, and market development.