Sales Manager
Key Skills for This Role
Full Job Posting
Company and role context
Turmer Group is an FMCG trading and distribution business operating across Saudi Arabia, Qatar, and Bahrain.
Its products include consumer electronics, perfumes, cosmetics, and food, sold through principal brands and in-house brands.
The Sales Manager owns the Qatar branch sales plan, demand forecast, and promotions, and leads Sales Executives overseeing field coverage of 15 to 20 promoters and merchandisers.
Sales planning and forecasting
- Build and maintain monthly demand forecasts by brand, category, and key account using sales history, market signals, promotions, and seasonality.
- Set and track sales targets for each Sales Executive, brand, and category.
- Share forecasts with the Operations Manager to support purchasing against brand MOQs and stock-cover targets.
Promotions, pricing, and leadership
- Plan, propose, and measure promotional campaigns; report return on investment for each.
- Recommend pricing and product-mix changes for owner approval.
- Lead, coach, and performance-manage five Sales Executives.
- Oversee promoter coverage and shelf standards through Sales Executives.
- Run weekly sales reviews and monthly planning meetings.
Accounts and reporting
- Work with Sales Executives to acquire new retail accounts and maintain existing account health.
- Track receivables with Sales Executives and support collections.
- Provide monthly sales reports by brand, category, and Sales Executive, with variance analysis against plan.
Performance indicators
Revenue against monthly plan for Qatar overall and by category.
Forecast accuracy at brand-month level, with a target of 85% or above.
Promotion return measured as incremental gross margin less promotion cost, relative to promotion cost.
Gross margin by brand and category; new accounts and their first-quarter revenue; and team collections measured by the share of receivables over 60 days.
Essential requirements
- At least 10 years of Qatar FMCG sales, distribution, or key-account management experience, including at least two years managing a sales team.
- Demonstrated experience running promotions and measuring results.
- Strong working knowledge of Excel and comfort with forecasting and sales analysis.
- Fluent written and spoken English.
- Experience with retail chains and modern trade in Qatar.
Desirable background
- Arabic is a strong advantage.
- Experience with principal brands, including MOQ and order planning, is desirable.
- Experience across multiple categories such as electronics, perfumes, cosmetics, or food is desirable.
- Familiarity with distribution systems and ERP tools is desirable; the company is migrating to Odoo.
Working approach
- Commercially minded, with focus on margin as well as volume; disciplined about data, targets, and follow-through.
- Able to work within a family-owned business, respect existing relationships while introducing professional processes, coach a team, and build capability in younger staff.
Pay
- QAR 8,000–10,000 per month.
Work location
- Work is in person.
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