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Sales Executive - Long stay (Reactive)

Sheraton Grand Hotel, Dubai
Dubai, UAE
fulltime
Entry
Today
Lead QualificationSales PresentationsClosing DealsCustomer ServiceCRM (Salesforce)Territory Management
Free

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Position Purpose

The Sales Executive – Long Stay (Reactive) is responsible for managing and converting all reactive long stay enquiries received through various channels including emails, calls, walk-ins, in-house guests, corporate housing portals, and referrals.

The role focuses on delivering exceptional guest experience from enquiry stage until post-departure while ensuring timely follow-up, smooth coordination with operational departments, contract management, payment tracking, guest relations, renewals, and retention of long stay business.

The Sales Executive is expected to maximize conversion opportunities, maintain strong relationships with guests and corporate partners, and ensure all long stay processes are executed in line with hotel standards and policies.

Strategic commercial decisions, rate approvals, exceptions, negotiations outside approved parameters, escalations, and key account discussions remain under the direction and approval of the Senior Sales Manager.

Key Responsibilities

  • Lead Management & ResponseReceive and manage all long stay enquiries from various channels including:
  • Emails
  • Phone calls
  • Walk-in guests
  • In-house guests
  • Corporate housing portals
  • Referrals
  • Travel agents and relocation companies
  • Ensure all new enquiries are acknowledged and responded to within 24 hours.
  • Prepare customized proposals based on guest requirements including:
  • Length of stay
  • Apartment preference

Budget

  • Family requirements
  • Company requirements
  • Special requests
  • Maintain accurate records of all enquiries in the lead tracking system/funnel sheet.
  • Update lead status regularly as:

Cancelled

  • Record valid reasons for all lost business for future analysis and reporting.
  • Escalate high-value, strategic, or sensitive opportunities to the Senior Sales Manager for review and direction.
  • Follow-Up & Sales ConversionConduct timely follow-up within 24 hours after proposal submission.
  • Maintain consistent communication with prospective guests to maximize conversion opportunities.
  • Coordinate and arrange site inspections for qualified leads.
  • Ensure calendar invites are sent to all relevant departments and stakeholders for scheduled inspections.
  • Coordinate room blocking with Reservations/Front Office for inspections.
  • Inspect allocated apartments prior to each site visit to ensure:

Cleanliness

  • Maintenance standards
  • Proper setup
  • Functionality of facilities
  • Presentation standards
  • Personally welcome guests during inspections and conduct full property orientation.
  • Understand guest needs carefully and present suitable facilities, services, and benefits to support conversion.
  • Send revised proposals, apartment details, and responses to guest queries within 24 hours following site inspections.
  • Escalate negotiations involving special rates, exceptions, extended payment terms, or contractual deviations to the Senior Sales Manager.
  • Contracting & Booking AdministrationPrepare and send contracts within 24 hours once guest confirms intent to proceed.
  • Ensure all required documentation is completed accurately before booking confirmation.

Monthly Bookings

  • Send:
  • Contract
  • Payment link/invoice
  • Required booking documents
  • Ensure signed contract and payment are received prior to confirmation.

Yearly Bookings

  • Ensure: Signed contract is received
  • Post-dated cheques (PDCs) or approved payment method are collected as per agreed schedule
  • Coordinate any alternative payment arrangements with Finance and obtain approval from Senior Sales Manager where required.
  • Upon receipt of payment and signed documents:
  • Send booking creation confirmation
  • Update Opera and internal systems promptly
  • Communicate booking details to relevant departments
  • Arrival Experience & Guest JourneyConduct daily pre-arrival checks for all upcoming long stay arrivals.
  • Coordinate with:
  • Front Office
  • Housekeeping
  • Engineering
  • Finance
  • Guest Relations
  • to ensure apartments are fully prepared.
  • Arrange and coordinate welcome amenities prior to arrival.
  • Ensure smooth and personalized check-in experience for all long stay guests.
  • Personally meet arriving guests whenever possible or coordinate guest handling with Senior Sales Manager.
  • Ensure guests receive:
  • Property orientation
  • Apartment tour
  • Building facilities overview
  • Community information
  • Inventory & Apartment Handover ProcessCoordinate inventory inspection during check-in alongside Housekeeping or relevant department.
  • Ensure guest signs inventory checklist upon apartment handover.
  • Record and document any visible damages during move-in inspection.
  • Coordinate departure inventory inspection during check-out in guest presence whenever possible.
  • Ensure all damages or missing items are documented properly and signed by guest.
  • Share all supporting documentation with Finance for security deposit deductions where applicable.
  • Escalate disputed charges or guest disagreements to Senior Sales Manager.
  • Payment Coordination & Financial Follow-UpMonitor all upcoming guest payments and payment schedules.
  • Send timely reminders for:
  • Monthly payments
  • Cheque due dates
  • Renewal payments
  • Coordinate closely with Finance regarding:
  • Alternative payment methods
  • Outstanding balances
  • Security deposits
  • Refund processing
  • Ensure returned cheques and financial documents are delivered to guests in a timely manner.
  • Immediately escalate overdue payments, payment disputes, or financial risks to Senior Sales Manager and Finance.

Security Deposit Management

  • Ensure refund registration forms are sent prior to guest departure.
  • Coordinate with Finance to initiate refund process upon clearance.
  • Follow up regularly to ensure deposits are refunded within hotel timelines.
  • Confirm with guests once refund has been completed.
  • Thank guests for their stay and encourage future business.
  • Escalate delayed refunds or guest complaints to Senior Sales Manager.

Monthly Renewals

  • Proactively follow up with guests regarding extension requirements.
  • Coordinate renewal discussions with Senior Sales Manager.

Yearly Renewals

  • Send renewal reminders at least 60 days prior to expiry.
  • Prepare renewal proposals and contracts on time.
  • Arrange renewal meetings where necessary.
  • Support Senior Sales Manager during negotiations and retention discussions.
  • Escalate any risk of non-renewal or relocation immediately.

Marriott Bonvoy Coordination

  • Maintain proper control and tracking of Bonvoy point allocation for eligible stays.
  • Coordinate with:
  • Rooms Controller
  • Bonvoy Team
  • Front Office
  • to ensure points are awarded accurately and on time.
  • Follow up proactively on missing points cases.
  • Ensure guest concerns related to loyalty benefits are resolved promptly.
  • Escalate unresolved Bonvoy cases to Senior Sales Manager where necessary.

Long Stay Guest Relations & Community Engagement

  • Build strong relationships with all long stay guests and their families.
  • Conduct regular guest engagement and courtesy follow-ups.
  • Arrange one-to-one meetings with guests when required.
  • Coordinate and support long stay community events and activities.
  • Work alongside Senior Sales Manager and operational departments to plan guest engagement initiatives.
  • Ensure invitations and communication are shared with guests in timely manner.
  • Be present during community events to engage with residents and gather feedback.
  • Recognize guest special occasions including:

Anniversaries

Festive celebrations

Ensure guest concerns are logged in GXP and communicated within 24 hours.

Escalate serious guest complaints or service recovery situations immediately to Senior Sales Manager.

Corporate Housing & Partner Relations

  • Manage and update proposals on corporate housing portals including:
  • AltoVita

• Oasis Corporate Housing

  • Other approved platforms
  • Ensure rates, inventory, and proposal details are accurate and updated.
  • Maintain professional communication with account managers and relocation partners.
  • Support Senior Sales Manager in strengthening relationships with corporate housing providers and relocation companies.

Reporting & Administration

  • Maintain organized records of:
  • Contracts
  • Renewals
  • Payments
  • Guest communications
  • Lead tracking
  • Lost business reports
  • Submit regular sales activity updates and pipeline reports to Senior Sales Manager.
  • Ensure all internal systems and guest records are updated accurately.
  • Support preparation of monthly performance reports when required.

Key Performance Indicators (Kpis)

1.

Lead response time compliance

2.

Proposal turnaround time

3.

Conversion ratio

4.

Renewal retention percentage

5.

Guest satisfaction scores

6.

Revenue generation

7.

Timely payment collection

8.

Accuracy of contracts and documentation

9.

Long stay guest engagement

10.

Follow-up compliance

11.

Bonvoy resolution timelines

Authority & Escalation Matrix

  • The Sales Executive may independently manage daily reactive sales operations within approved hotel guidelines.
  • The following require approval and/or involvement of the Senior Sales Manager:
  • Rate exceptions or heavy discounting
  • Contract deviations
  • Long-term negotiations
  • Payment exceptions
  • Extended credit approvals
  • Guest disputes or escalations

Compensation Decisions

Strategic corporate accounts

Legal or contractual concerns

Non-standard renewal negotiations

High-value opportunities

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

  • Minimum of 2 years of experience in Sales as Sales Specialist is required in hotel industry
  • Superior analytical skills required.

Education

Bachelor degree required, additional education in sales and marketing fields preferred

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