Sales & Events Executive

Overview

Sales & Events Executive

Sales & Events Executive

Sales & Business Development

• Identify, solicit and secure new corporate accounts, private dining clients, and event opportunities.
• Develop and maintain a structured pipeline of enquiries, tentative bookings, and confirmed events.
• Conduct regular sales calls, networking visits, and market outreach activities to generate revenue.
• Prepare proposals, quotations and event packages aligned with company pricing strategy and profitability
• targets.
• Negotiate terms and conditions with clients to maximize conversion while protecting revenue margins.
• Follow up on all enquiries and offers in a timely and structured manner to secure business.
• Monitor sales production against targets and adjust sales strategies accordingly.

Events Coordination & Execution

• Act as the main point of contact for clients from initial enquiry through to event completion.
• Conduct venue tours and consultations to present event offerings.
• Coordinate internally with kitchen, reservations, finance and front-of-house teams to ensure seamless event delivery.
• Oversee event setups, service flow and guest satisfaction during key bookings.
• Ensure all events are delivered in line with brand standards, operational procedures and safety regulations.
• Obtain post-event feedback and identify opportunities for improvement and repeat business.

Account Management & Market Positioning

• Build and maintain strong relationships with corporate offices, concierge networks, lifestyle partners and
• local community stakeholders.
• Maintain a database of key clients and regularly engage to generate repeat bookings.
• Monitor competitor activity, pricing trends and market demand to support commercial decision-making.
• Collaborate with marketing teams on promotional initiatives, campaigns and seasonal activations.

Reporting & Commercial Performance

• Maintain accurate records of all enquiries, conversions, lost business and revenue performance.
• Prepare regular sales and events performance reports including pipeline status and revenue contribution.
• Contribute to forecasting of event revenue and support annual commercial planning.
• Support development of innovative event concepts and revenue-generating initiatives.

Required Skills & Competencies

• Minimum 4–6 years’ experience in restaurant sales, events management or hospitality business development.
• Proven track record in generating corporate bookings, group dining revenue or private event sales.
• UAE market experience and local professional network preferred.
• Hospitality, business or marketing qualification is advantageous.
• Fluent English required; additional languages beneficial.
• Strong commercial awareness and proven ability to generate hospitality revenue.
• Excellent negotiation, communication and relationship-building skills.
• Ability to manage multiple priorities and deadlines in a fast-paced restaurant environment.
• High level of organisation and attention to operational detail.
• Target-driven mindset with proactive and self-motivated working style.
• Ability to collaborate effectively across departments.
• Professional client handling and presentation capabilities.
• Analytical thinking with ability to interpret sales data and market insights.