Sales Educator - Skin

Sales Educator

Sales Planning & Target Execution

• Develop and execute yearly, quarterly, monthly, and daily action plans to achieve assigned targets.
• Break down overall and brand-specific targets into clear, account-level plans.
• Ensure monthly achievement of targets for each assigned brand, not only total territory sales.
• Monitor performance regularly and proactively close gaps to target.

Demo-Led Selling & Deal Closure

• Plan, schedule, and execute professional brand demos as a primary selling tool.
• Use demos to:
• Close new doors.
• Introduce new brands or lines into existing accounts.
• Accelerate client decision-making and order placement.
• Own the demo-to-order conversion process.
• Ensure demos translate into confirmed orders and repeat business.
• Demonstrate hands-on technical expertise in products, protocols, and application techniques.

Account Management & Portfolio Growth

• Maintain existing accounts through consistent visits and structured follow-ups.
• Grow accounts by increasing brand depth and portfolio penetration.
• Upsell additional brands, lines, and services within salons.
• Ensure effective selling of the full approved brand portfolio.
• Ensure each visit is productive and focused on selling and opportunity creation.

Cross-Functional Collaboration & Brand Toolbox Execution

• Collaborate closely with:
• Education teams for onboarding and growth support.
• Marketing teams for campaigns, launches, and POSM activation.
• Brand Managers for focus products, priorities, and promotions.
• Fully utilize the brand toolbox, including:
• Commercial frameworks.
• Catalogues and price lists.
• POSM and launch materials.
• Ensure correct execution of brand assets at salon level.

Qualifications

• Certified technical professional (hairdresser / therapist / technician, depending on category).
• Proven ability to conduct professional demos and convert them into sales.
• Strong negotiation, presentation, and relationship-building skills.
• Commercially aware with understanding of pricing, promotions, and credit discipline.
• Organized, proactive, and comfortable working in a target-driven hybrid role.

Experience

• 3–7 years of hands-on technical experience, combined with strong sales exposure.

Competencies

• Demo-led selling through hands-on technical expertise and real service knowledge.
• Strong ability to sell in the same technical language as salon professionals.
• Strategic sales planning and execution with a commercial mindset.
• Advanced multi-brand and multi-line portfolio management.
• Commercial discipline, value-based negotiation, and margin awareness.
• Effective territory coverage, route optimization, and time management.
• Deep understanding of brands, services, treatments, and competitor positioning.
• Cross-functional collaboration with Sales, Education, Marketing, and Brand teams.
• High accountability, ownership, and results-driven execution.