Sales Director

Role purpose

Sales strategy, pricing and launches

• Develop annual and quarterly strategies, project targets, sell-out plans, buyer segments, positioning, launch timing, and inventory phasing.
• Propose pricing, premiums, escalation, and payment plans; maintain accurate live inventory and manage approved discounts and incentives.
• Lead launches, VIP previews, EOI campaigns, phase releases, events, exhibitions, open houses, international roadshows, sales centres, and show apartments.

Channels, clients and team

• Build and manage UAE and international broker networks, agency agreements, licensing, commissions, lead registration, training, and performance.
• Manage HNWI, VIP, institutional, and bulk buyers; lead high-value negotiations and structure multi-unit transactions for approval.
• Recruit, train, and motivate the sales team; set KPIs, review performance, manage pipeline reviews, and oversee the sales budget.

Sales, registration and collections

• Control the sales cycle from enquiry through reservations, booking payments, SPA execution, customer documentation, and Oqood/DLD registration.
• Support timely collections, monitor overdue accounts, coordinate defaults and cancellations, meet escrow requirements, and coordinate final payments before handover.

Compliance and marketing coordination

• Ensure compliance with RERA, DLD, escrow, AML/KYC, and advertising requirements; maintain valid Trakheesi permits and accurate sales representations.
• Coordinate campaigns, lead generation, PR, social media, and events; track lead and sales performance by channel and share buyer feedback.

Reporting and market intelligence

• Maintain CRM records for leads, visits, bookings, and payments; report sales, collections, inventory, and forecasts, and reconcile data with Finance.
• Track Dubai market trends, transactions, pricing, supply, and competitors; recommend pricing, product, offer, and unit-mix adjustments.

Customer and cross-functional coordination

• Maintain customer communication, resolve escalated complaints, coordinate handovers, manage resale, assignment, and transfer requests, and drive referrals.
• Work with Finance, Legal, Projects/Construction, Marketing, Brand, and operating partners on contracts, collections, construction updates, handovers, and project needs.

Requirements

• Lead the sales function for residential developments, including current projects and future launches.
• Deliver unit, revenue, and collection targets while achieving the best attainable selling prices.
• Build and lead an in-house sales team and UAE and international broker network.
• Ensure transactions comply with RERA, DLD, escrow, UAE AML/KYC, and advertising requirements.
• Manage sales from enquiry through SPA execution, registration, collections, and handover.