Sales Development Representative
Role Overview
Procedureflow is looking for a driven and confident Sales Development Representative to join our growing BDR team.
This is an outbound-heavy role where the phone is your primary tool.
We take a phone-first approach because it is how we book meetings, build pipeline, and drive revenue.
We need someone who is comfortable on the phone and genuinely good at starting conversations.
You will prospect into organisations across healthcare, government, utilities, financial services, and retail, where AI readiness and the need for structured, consistent process knowledge are growing quickly.
You will also use AI to help orchestrate outbound by bringing together account research, buying signals, contact prioritisation, personalised messaging, and follow-up into a focused prospecting motion.
AI should improve the quality and speed of the work, not replace sound judgement or genuine conversations.
If you are the kind of person who treats rejection as part of the process, picks up the phone without hesitation, and takes pride in booking quality meetings, this role is built for you.
Key Skills for This Role
Full Job Posting
Who You Are
- You have 1 or more years of experience in an SDR, BDR, or outbound sales role
- You are comfortable using AI as a daily sales tool and can give it clear instructions, assess the output critically, and improve the result
- You understand that AI should support thoughtful prospecting rather than create generic, high-volume outreach
- Cold calling does not intimidate you; you pick up the phone, and you are comfortable doing it every day
- You are comfortable speaking with senior executives and decision-makers at the director and VP level
- You are organised, disciplined, and can manage a high volume of activity without dropping the ball
- You have experience using Salesforce CRM or a comparable platform
- You communicate clearly, and your emails and LinkedIn messages are concise, relevant, and written to earn a response
- You thrive in a fast-moving environment and hold yourself accountable to targets
- A degree or diploma in Business, Marketing, or a related field is an asset — but equivalent practical experience is equally valued
Nice to Have
- Experience selling into or prospecting within healthcare, government, utilities, or financial services
- Familiarity with outbound sequencing tools (e.g. Salesloft, Outreach, or similar)
- Understanding of AI, knowledge management, or contact centre technology
- Experience with LinkedIn Sales Navigator for prospecting
- Hands-on experience using AI for account research, list prioritisation, message personalisation, sequence planning, or reply analysis
- Experience improving or documenting AI-assisted outbound workflows for a sales team
About ProcedureFlow
Canadian B2B SaaS company providing guided visual workflows for contact centers and regulated enterprise operations.
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