Sales Development Representative I
Role Overview
Build the top of the funnel.
Open the doors.
The Sales Development Representative (SDR) is responsible for identifying and qualifying potential leads and building relationships
with prospective customers.
This role involves conducting research, initiating outbound communication — emails, calls, events, and
social outreach — and responding to inbound inquiries to build a pipeline of prospective clients.
The SDR works closely with the sales and marketing teams to execute lead-generation strategies and ensure a seamless transition
of qualified leads to Account Executives or Sales Directors.
Success in this role requires excellent communication skills, a strong understanding of the company's product or service, and a
results-driven attitude.
Across everything, you live our core values: customer focused, treat others with respect and empathy, own it,
and go the extra mile.
Key Skills for This Role
Full Job Posting
W E ' R E H I R I N G
S A L E S D E V E L O P M E N T
Sales Development Representative I
Be the first point of contact for prospective customers — identify and qualify leads, build
relationships, and build the pipeline that powers TrueRoll's growth.
A B O U T T R U E R O L L
TrueRoll empowers governments to create fair and efficient property tax processes that strengthen communities.
In a time
when home values — and the taxes tied to them — are rising quickly, TrueRoll helps governments administer tax policies that
keep housing sustainably affordable.
TrueRoll is the first and only solution that helps governments proactively keep tax rolls
accurate while identifying both ineligible and unclaimed benefits.
150+
County clients across 10+ states
3,000+
US counties — most still on
paper
#1
Word-of-mouth growth channel
Sales
R E P O R T S T O
Cro
W O R K S W I T H
AEs, Sales Directors
D I R E C T R E P O R T S
About The Role
Build the top of the funnel.
Open the doors.
The Sales Development Representative (SDR) is responsible for identifying and qualifying potential leads and building relationships
with prospective customers.
This role involves conducting research, initiating outbound communication — emails, calls, events, and
social outreach — and responding to inbound inquiries to build a pipeline of prospective clients.
The SDR works closely with the sales and marketing teams to execute lead-generation strategies and ensure a seamless transition
of qualified leads to Account Executives or Sales Directors.
Success in this role requires excellent communication skills, a strong understanding of the company's product or service, and a
results-driven attitude.
Across everything, you live our core values: customer focused, treat others with respect and empathy, own it,
and go the extra mile.
What This Person Owns
Eight areas of responsibility defining the scope of the role
Outbound Execution
Maintains a self-starter attitude while executing outreach strategies
for new lead-generation methods.
Market Research
Anticipates needs by studying services and conducting market
research to identify new leads.
Sales Team Support
Supports senior sales teams and sales representatives on outbound
strategies and lead-generating efforts.
Product Fluency
Attends product training conferences and develops a deep
understanding of our communication infrastructure.
Prospect Meetings
Monitors and attends meetings with prospects, handling the
introductions and follow-up with the sales representatives.
First Point Of Contact
Serves as the first point of contact for new business prospects and
determines the next steps for each prospect moving forward.
Pipeline Building
Establishes active communication and engagement with prospects to
create new leads and sales openings.
Lead-Gen Innovation
Collaborates with sales teams by bringing innovative lead-generation
ideas to each meeting.
What A Strong Candidate Looks Like
✓ Flawless communication skills, both written and oral. ✓ Able to travel within the United States occasionally for conferences or
prospect and client meetings.
✓ Working knowledge of the government software industry — or the ability
to learn new software quickly.
✓ Works solo as well as being a productive team member, making
outbound calls and emails every day.
✓ Strong work ethic — eager to learn and make new connections with
prospects.
✓ An excellent problem-solver, willing to collaborate in an exceedingly
competitive environment.
✓ Loves closing deals using complex market research, with a focus on
continuous learning and improvement.
✓ Thorough understanding of brand recognition to successfully establish
rapport with prospects.
★ Core skills: CRM, lead generation, sales pipeline development, sales processes, HubSpot, government relations, sales operations, cold calling,
government procurement.
Benefits
$
Competitive Compensation
Based on experience level
⌂
Remote Work Culture
Work from anywhere in the US
◯
Generous Pto
3 weeks, 4 weeks after year 2
S A L E S D E V E L O P M E N T R E P R E S E N T A T I V E
Make the work of the assessment community easier.
TrueRoll is the AI-powered system of action for assessor offices.
A P P L Y N O W
About TrueRoll
Private GovTech software company helping local government assessment offices automate property-tax and homestead-administration workflows.
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