Sales Development Representative

Contribute to building the Sales Development function from the ground up by defining processes, documenting best practices, and shaping the systems and playbooks future SDRs will rely on.

Drive targeted outbound prospecting into school districts, tailoring messaging by role (Directors of Special Education, lead school psychologists, Pupil Personnel Services leaders) and district structure to open high-value conversations.

Respond to inbound leads from the website, free trial sign-ups, webinars, and events (including national and state conferences like NASP) with speed and precision, converting interest into qualified meetings and early-stage pipeline.

Conduct concise discovery to validate fit, uncover pain points, and elevate meeting quality before handing opportunities to Senior Sales Directors (SSD).

Partner with SSDs to support district-level account development researching high-priority districts, identifying key stakeholders, and coordinating multi-threaded outreach that accelerates deal progression.

Execute marketing campaign follow-up and event-related outreach, maximizing pre- and post-event engagement to turn campaign activity into measurable pipeline.

Maintain CRM excellence by documenting interactions, qualification details, and account insights to improve forecasting accuracy and support long-cycle district sales.

Test new messaging, cadences, and prospecting tactics to continually refine outreach effectiveness and contribute to a scalable, repeatable SDR playbook.

Share field insights with Sales and Marketing to strengthen ICP (Ideal Customer Profile) definition, enhance outreach strategies, and increase conversion rates across the funnel.