Sales Data Analyst

Overview

• Develop, maintain, and automate sales reports, dashboards, and KPI scorecards to track performance across channels, regions, products, and customer segments.
• Analyze sales trends, pipeline health, win/loss drivers, and customer behavior to identify opportunities for growth, retention, and process improvement.
• Produce regular and ad hoc forecasts, quota assessments, and variance analyses to support monthly and quarterly planning cycles.
• Work closely with sales operations and CRM administrators to ensure data integrity, optimize CRM processes, and support territory and quota modeling.
• Translate complex data findings into clear, concise presentations and recommendations for sales leadership and cross-functional teams.
• Design and execute A/B tests and campaign analyses in collaboration with marketing to measure effectiveness and inform go-to-market decisions.
• Support pricing, promotion, and product launch analyses by providing scenario modeling and post-launch performance reviews.
• Document analytical methods, data definitions, and reporting requirements to promote consistency and reproducibility across the organization.
• Participate in cross-functional projects and continuous improvement initiatives to enhance data tooling, processes, and analytics maturity.