Sales Capability Manager
Skills
About This Role
Overview
This is a senior, operational and capability-focused role with a strong emphasis on field engagement and training delivery.
The Sales Capability Manager will work closely with sales leadership, marketing, and cross-functional teams to design and implement structured training programs, competency frameworks, and performance tracking systems.
The role requires extensive travel across branches, with a hands-on approach to coaching, auditing, and driving execution excellence.
Key Responsibilities
- Design and implement structured sales training programs, including onboarding and continuous development initiatives
- Develop sales capability frameworks and conduct regular skills gap assessments across the organization
- Deliver on-the-ground coaching and field training to improve execution and sales performance
- Lead performance reviews and establish KPI-driven improvement plans aligned with business objectives
- Collaborate with sales leadership and cross-functional teams to align capability initiatives with commercial strategy
- Support go-to-market strategies by equipping teams with product knowledge and sales tools for new launches
- Conduct market audits and gather insights to refine training focus and sales effectiveness
- Develop reporting frameworks and dashboards to track training impact and sales performance improvements
- Lead change management initiatives, ensuring seamless adoption of new processes and strategies
- Build internal talent pipelines and support recruitment through competency-based assessment practices
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