Sales & Brand Manager

Role Overview

Sales & Commercial Management

• Develop and execute sales strategies to achieve revenue, distribution, and profitability targets.
• Manage relationships with key retail customers, distributors, wholesalers, and e-commerce partners.
• Negotiate commercial agreements, promotions, listings, and annual trading terms.
• Identify and secure new business opportunities to expand distribution and market penetration.
• Monitor sales performance and implement corrective actions where required.
• Deliver accurate sales forecasts and market insights.

Brand Management

• Develop and execute annual brand plans in collaboration with brand principals.
• Manage product launches, promotional campaigns, sampling initiatives, and consumer activations.
• Ensure brand positioning, messaging, and visual standards are maintained across all channels.
• Work closely with marketing teams and agency partners to maximize brand awareness and consumer engagement.
• Monitor competitor activity and market trends to identify growth opportunities.

Distribution & Route To Market

• Drive distribution growth across modern trade, pharmacy, specialty retail, and e-commerce channels.
• Work closely with supply chain and operations teams to ensure optimal stock availability and inventory management.
• Monitor product performance by channel and customer.
• Develop strategies to improve product availability, visibility, and sell-through.

Customer & Trade Marketing

• Build strong relationships with category managers, buyers, and key decision-makers.
• Plan and execute trade marketing initiatives that deliver measurable ROI.
• Manage promotional calendars and in-store activation programs.
• Evaluate investment opportunities and recommend commercially viable activities.

Reporting & Analysis

• Prepare regular sales and performance reports.
• Analyze sales data, market trends, and customer performance.
• Manage budgets and track promotional spend.
• Present business reviews and growth plans to management and brand partners.

Essential

• Minimum 5 years' experience in FMCG sales, brand management, or commercial roles.
• Proven experience working within a distribution business.
• Strong understanding of the UAE/GCC retail landscape.
• Demonstrated success managing FMCG brands and driving sales growth.
• Experience managing customer relationships and commercial negotiations.
• Strong analytical and financial acumen.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Excel, PowerPoint, and sales reporting tools.

Preferred

• Experience working with major UAE retailers including Carrefour, Lulu, Spinneys, Choithrams, and e-commerce platforms such as Noon, Deliveroo and Talabat
• Experience within infant nutrition, food, beverage, health, wellness, or consumer goods categories.
• Existing network of retail and distribution contacts within the GCC.
• Bachelor's degree in Business, Marketing, Sales, or a related field.

Personal Attributes

• Entrepreneurial and commercially minded.
• Results-oriented with a strong ownership mentality.
• Highly organized and capable of managing multiple priorities.
• Strong relationship builder and negotiator.
• Proactive, adaptable, and comfortable working in a fast-paced environment.
• Passionate about building brands and delivering exceptional results.

Key Performance Indicators (Kpis)

• Revenue and profit growth.
• Distribution expansion.
• New customer acquisition.
• Retail listing wins.
• Brand awareness and activation effectiveness.
• Trade marketing ROI.
• Forecast accuracy.
• Customer satisfaction and retention.