Sales Associate Director

We Are The UAE's Leading Fitness Collective

Position Summary

Key Responsibilities

• Own and deliver monthly/quarterly sales targets for memberships, personal training, and other club services.
• Lead and develop sales capability across clubs through structured training plans, coaching frameworks, and performance guidance, in partnership with Operations.
• Establish and enforce sales standards: lead response SLAs, appointment setting, tours, follow-ups, closing scripts, and CRM hygiene.
• Manage the end-to-end sales funnel: lead capture, qualification, nurturing, conversion, and handover to onboarding/retention teams, with execution driven at club level by Operations.
• Track daily/weekly KPIs (calls, appointments, show rate, close rate, revenue, attrition signals) and run regular pipeline reviews with Operations teams.
• Partner with Marketing to optimize campaigns, referral programs, corporate partnerships, community events, and local outreach.
• Create and maintain corporate sales initiatives (B2B): prospecting, proposals, negotiations, and account growth.
• Ensure pricing and promotional offers are applied correctly and compliantly; maintain strong product knowledge.
• Handle escalations related to sales, contracts, and member expectations; resolve issues while protecting the brand experience.
• Support club-wide operational excellence by collaborating with Operations on staffing, peak-hour coverage, and seamless member onboarding.
• Provide accurate sales forecasting, reports, and insights to senior leadership; recommend improvements based on data.
• Maintain a visible presence across clubs, reinforcing sales standards and supporting teams, while partnering with Operations on day-to-day execution.

Qualifications

• Bachelor’s degree in business, Marketing, Sports Management, or related field (or equivalent experience).
• 5+ years of sales experience, with 2+ years in a leadership role; fitness, hospitality, retail, or subscription-based business experience preferred.
• Proven track record of meeting/exceeding revenue targets and building high-performing teams.
• Experience using CRM systems and reporting dashboards; comfort with data analysis and forecasting.
• Strong knowledge of consultative selling, objection handling, and customer lifecycle management.
• Flexible availability to support business needs (evenings/weekends as required).

Skills & Competencies

• Leadership and coaching: ability to motivate, train, and hold teams accountable.
• Commercial mindset with strong negotiation and closing skills.
• Excellent communication and presentation skills for tours, events, and corporate pitches.
• Organized and process-oriented; able to implement consistent sales routines.
• Analytical approach to performance tracking and continuous improvement.
• Customer-first mindset with strong problem-solving and conflict-resolution skills.
• High integrity and discretion when handling contracts and member information.

Key Performance Indicators (KPIs)

• Monthly membership sales revenue and net member growth
• Lead-to-appointment rate, appointment show rate, and close rate
• Speed-to-lead and follow-up compliance
• Personal training/ancillary attachment rate
• Churn indicators during the first 90 days (in partnership with Operations)
• Team productivity (activity metrics per rep) and staff retention
• Accuracy of sales forecasting and CRM data quality

Work Environment & Schedule

Equal Opportunity