Sales Assistant ( Abu Dhabi )
Skills
About This Role
Overview
- You must be able to lead and motivate a team with care, enthusiasm, honesty and your natural love of retailing must be accompanied by a real interest in the educational toy market with an ability to react quickly and work under pressure.
- Your commercial awareness and understanding of the UAE marketplace will help drive sales while positioning ELC as the premier educational toy specialist.
- You will be able to demonstrate a track record in coaching and people development with cultural sensitivity for our diverse UAE team and customer base.
- You will also adopt a hands-on approach and demonstrate a desire to lead from the front of the shop floor, acting as the educational toy expert and ambassador for child development through play.
- This is an active role requiring manual handling and mobility.
- This role is shop floor focused with emphasis on educational toy expertise.
- To be flexible during busier trading periods including Eid celebrations, Dubai Shopping Festival, and peak seasons.
- Eligible for UAE residence visa (company will arrange visa processing).
- Minimum High School Certificate or equivalent.
- English language proficiency essential - will be tested at interview along with basic numeracy.
- Arabic language skills preferred but not essential.
- Commitment to complete 6-month probationary period and mandatory Induction Book.
- One rotating day off per week and UAE national holidays given in lieu.
Sales & Customer Service
- Deliver outstanding customer service by 'Asking Brilliant Questions' and acting as an educational advisor.
- Be knowledgeable about child development stages (0-8 years) and offer expert advice on age-appropriate toys.
- Understand and explain ELC's developmental icons and how toys support children's learning.
- Engage with diverse families from local and expatriate communities with cultural sensitivity.
- Maximise sales through educational guidance and expert product recommendations.
- Achieve individual KPIs including demonstration sales targets, battery sales, and carrier bag sales.
- Cash Handling: Operate the till, process transactions, and handle cash or card payments accurately.
- Receive, unbox, and verify new inventory deliveries against packing slips.
- Price and tag merchandise according to store guidelines
Cash Handling & Till Operations
- Process sales transactions accurately and efficiently through till points.
- Handle money responsibly and follow all cash handling procedures.
- Explain current promotions and offers to customers during checkout.
- Ensure transaction accuracy and proper documentation.
Product Demonstration
- Actively participate in demonstrating products, highlighting educational features and benefits.
- Showcase how toys support child development through hands-on demonstrations.
- Maintain demonstration areas and ensure demo products are in working order.
- Convert demonstrations into sales through effective educational explanations.
Merchandising & Visual Standards
- Maintain assigned section to ELC's premium visual merchandising standards.
- Use age-based merchandising system to create attractive, educational displays.
- Merchandise commercially and effectively using ELC's educational focus.
- Ensure products are properly labelled, priced, and presented.
- Keep assigned areas clean, organized, and fully stocked.
Store Operations & Support
- Assist with handling deliveries and maintenance of stock room areas.
- Carry out routine tasks such as price changes, stock checks, and housekeeping.
- Follow company security procedures and help reduce shrinkage risk.
- Maintain safe working environment in accordance with health and safety requirements.
- Support peak trading periods and cultural events specific to UAE.
- Complete tasks within time constraints set by management team.
Housekeeping & Store Maintenance
- Daily Maintain store cleanliness by regularly sweeping and cleaning the sales floor.
- Daily Wipes down gondolas, shelves, and displays to ensure merchandise and fixtures are dust-free.
- Daily Perform general housekeeping duties to uphold the store's presentation and hygiene standards.
- Demonstrates the Company's values in behaviour:
- CARING - Care deeply about customers, colleagues, and communities.
- AMBITIOUS - Strive for excellence and continuous improvement.
- DEMANDING - Hold ourselves to high standards in quality, safety, and service.
- Works toward the company mission: To support parents with their child's early years learning and development through play.
- Passion for child development and educational play.
- Able to engage potential customers with confidence, including families from diverse cultural backgrounds.
- Ability to follow instructions and complete comprehensive training program.
- Attentive to detail in all aspects of work, particularly educational toy presentation.
- Literate and numerate with essential English language skills.
- Good interpersonal skills. Outgoing and able to work both independently and as part of a team.
- Ability to accept authority and work under direct supervision.
- Cultural sensitivity and respect for UAE customs and religious practices.
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