Sales And Marketing Specialist
Role Overview
Develop and execute marketing strategies, strengthen brand visibility, generate qualified leads and support business growth across the UAE and wider GCC.
The role is in a technology-focused team and targets enterprise, government, real estate, hospitality and technology sectors.
Key Skills for This Role
Full Job Posting
Role purpose
Develop and execute marketing strategies, strengthen brand visibility, generate qualified leads and support business growth across the UAE and wider GCC.
The role is in a technology-focused team and targets enterprise, government, real estate, hospitality and technology sectors.
Marketing delivery
- Develop and execute B2B marketing strategies aligned with business growth objectives.
- Plan and manage digital campaigns across LinkedIn, Google, social media, email and other relevant channels.
- Create content, presentations, company profiles, brochures, case studies and campaign materials.
- Manage and grow the company's LinkedIn and digital presence.
- Research market trends, customer segments, competitors and new business opportunities.
- Develop lead-generation campaigns for target sectors.
- Work with business development and sales teams to convert marketing activity into qualified opportunities.
Campaigns and reporting
- Coordinate exhibitions, conferences, corporate events, product launches and promotional activities.
- Prepare materials and presentations for senior management, corporate clients and strategic partners.
- Monitor leads, engagement, reach, conversions and ROI; prepare regular performance reports.
- Maintain consistent brand identity across communication channels.
- Coordinate with designers, agencies, vendors and external partners.
Candidate profile
- 2–3 years of experience in B2B, technology, corporate or solution-based marketing.
- Strong understanding of the UAE/GCC business environment.
- Experience in digital marketing, content marketing, social media and lead generation.
- Excellent written and verbal English communication skills; strong presentation, communication and stakeholder-management abilities.
- Able to independently plan and execute campaigns; creative with strong commercial awareness.
Preferred skills and experience
- LinkedIn marketing and B2B lead generation experience is highly preferred.
- Canva, Adobe Creative Suite, Google Analytics, CRM platforms, email marketing tools and Microsoft Office knowledge are advantageous.
- Experience in technology, AI, smart city, digital transformation, engineering or other B2B solution industries is a plus.
Market and location
- The stated market is the UAE and GCC; the description lists International City, Dubai, UAE as the location.
Employment
The description states that the opportunity is full-time.
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