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Sales and Marketing Manager (Events & Exhibitions)
Emirates Exhibition Services | EES
Abu Dhabi, UAE
Full-time
Mid-Senior
Onsite
Discovered 6 days ago
Event and exhibition marketing strategyEvent and trade-show managementCampaign managementLead generation and qualificationDigital marketingEmail marketing
Role Overview
Lead event marketing strategy, brand presence, and trade-show execution across the UAE and broader GCC.
Plan, execute, and optimize events, trade exhibitions, product launches, and corporate functions to maximize ROI, generate leads, and increase brand awareness.
Key Skills for This Role
Event and exhibition marketing strategyEvent and trade-show managementCampaign managementLead generation and qualificationDigital marketingEmail marketing
Full Job Posting
About the role
Lead event marketing strategy, brand presence, and trade-show execution across the UAE and broader GCC.
Plan, execute, and optimize events, trade exhibitions, product launches, and corporate functions to maximize ROI, generate leads, and increase brand awareness.
Event strategy and campaigns
- Develop and execute integrated event and exhibition marketing strategies aligned with business goals.
- Plan regional trade shows, exhibitions, and industry conferences, including lead-generation activity.
- Deliver pre-event, during-event, and post-event campaigns across digital channels, email, PR, and social media.
- Coordinate lead capture, lead qualification, and ROI tracking with Sales.
- Manage media partnerships, press releases, and relationships with local PR agencies.
Vendors, budgets, and performance
- Source, negotiate with, and manage exhibition stand contractors, AV teams, caterers, merchandise suppliers, and other vendors.
- Coordinate with Creative, Product, Sales, and Leadership to align event objectives and brand messaging.
- Manage the annual events and exhibitions budget and track costs accurately.
- Analyze cost per lead, attendee engagement, and ROI after events and recommend improvements.
Qualifications and skills
- Master’s degree in Marketing, Event Management, Communications, or Business Administration.
- At least 5 years of marketing management experience, including high-volume events and trade exhibitions in the UAE or GCC.
- Familiarity with UAE exhibition venues such as DWTC and ADNEC and local vendor ecosystems.
- Proficiency with marketing automation, CRM, and event management platforms; Odoo, Oracle, and SAP Ariba are examples.
- Fluent written and spoken English; professional Arabic fluency is strongly preferred.
- Willingness to travel regionally and work flexible hours during event delivery phases.
- Strong project management, multitasking, negotiation, vendor management, creative, and analytical skills.
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