Sales Analyst
Role Overview
Support data-driven decision-making across the sales function by analysing information and communicating findings.
Work with Sales, Design, Commercial, Finance, and Operations to guide sales strategy and improve pipeline quality.
Create a coherent story from data and influence sales teams to act on insights.
Key Skills for This Role
Full Job Posting
Role overview
Support data-driven decision-making across the sales function by analysing information and communicating findings.
Work with Sales, Design, Commercial, Finance, and Operations to guide sales strategy and improve pipeline quality.
Create a coherent story from data and influence sales teams to act on insights.
Sales and pipeline analysis
- Analyse performance across regional sales managers, national accounts, major projects, and design.
- Maintain Salesforce reports on pipeline health, conversions, quoting activity, and win/loss trends.
- Use Glenigan to identify opportunities and track competitor activity.
- Produce weekly, monthly, and quarterly stakeholder reports.
Insight and market analysis
- Translate complex data into clear, actionable narratives and present findings persuasively to sales teams.
- Support the Sales Director in embedding data-led decision-making and build relationships with sales managers.
- Analyse customer buying patterns, repeat business, and profitability; identify at-risk accounts and emerging opportunities.
- Produce market and competitor intelligence to support sales planning.
Reporting and data quality
- Develop sales forecasts using CRM data and market indicators; support annual budgets and quarterly reforecasting.
- Maintain KPI dashboards across revenue, margin, design throughput, and opportunity stages.
- Improve Salesforce data accuracy and consistency and standardise sales reporting processes.
- Work with Design in the UK and Bangkok, Commercial, Operations, and Finance on cross-functional data needs.
About you
- Experience as a Sales Analyst, Commercial Analyst, or similar.
- Strong Excel skills, including modelling and advanced formulas.
- Experience with Salesforce CRM.
- Familiarity with Glenigan, Barbour ABI, or similar platforms.
- Excellent communication skills and ability to present data clearly.
- Confident challenging assumptions and influencing senior stakeholders.
- Strong attention to detail and ability to work independently.
Desirable qualification
- A degree in Data Analytics, Economics, Business, Marketing, or a related discipline is desirable.
Working arrangement
- Hybrid working, with one work-from-home day per week.
Benefits
- 25 days' holiday, increasing with service, plus 8 bank holidays; holiday purchase scheme allows up to 6 weeks total leave.
- SMART Pension Scheme, Health Cash Plan, Employee Assistance Programme, and life assurance at 2× basic salary.
- Bike2Work Scheme, EV Salary Sacrifice Scheme after 6 months, and employee discounts on kitchens, appliances, and staff sales.
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