Sales & Admissions Manager

Overview

Sales & Admissions Manager

Role Overview

Admissions, Sales, and Enrolment Growth

• Lead the admissions process from initial enquiry to confirmed enrolment.
• Manage parent enquiries, school tours, applications, assessments, offers, and enrolment follow-up.
• Achieve student recruitment, conversion, and enrolment targets.
• Maintain strong and timely follow-up with prospective families to improve conversion rates.
• Support re-registration campaigns and parent retention initiatives.
• Identify opportunities to increase enrolment and improve the admissions experience.
• Track prospective families through each stage of the admissions pipeline.
• Coordinate with academic and administrative teams to ensure timely completion of admissions steps.

CRM, Data, and Reporting

• Use

HubSpot

• to manage enquiries, admissions pipelines, parent communication, follow-ups, and conversion tracking.
• Use

Power BI

• to support admissions dashboards, enrolment reporting, conversion analysis, and management updates.
• Maintain accurate admissions data, parent records, enquiry stages, and application status updates.
• Prepare regular reports on enquiries, tours, applications, assessments, offers, conversions, withdrawals, and enrolment performance.
• Analyze admissions data to identify trends, gaps, risks, and opportunities for improvement.
• Ensure all admissions records are updated accurately and consistently.

Parent Relationship and Customer Service

• Build strong and professional relationships with prospective and current families.
• Ensure timely, clear, and helpful communication throughout the admissions journey.
• Handle parent concerns professionally and support service recovery where needed.
• Provide accurate information about the school, curriculum, admissions requirements, fees, and enrolment process.
• Deliver a positive first impression of Ignite School to all prospective families.
• Support parent engagement activities, admissions events, and open days.

Marketing and School Promotion

• Support the promotion of Ignite School through admissions events, open days, tours, and community engagement.
• Work with the leadership and marketing teams to strengthen the school’s visibility and parent interest.
• Provide feedback on market trends, parent expectations, competitor activity, and admissions opportunities.
• Support campaigns aimed at increasing enquiries, applications, and enrolments.
• Represent the school professionally during tours, events, and parent meetings.
• Coordination and Compliance
• Ensure admissions processes follow school policy, KHDA requirements, and internal procedures.
• Maintain accurate student admission files and required documentation.
• Coordinate with Finance on fee-related matters, payment follow-up, and enrolment confirmation.
• Coordinate with academic teams regarding assessments, placement, and student readiness.
• Support student onboarding and transition into the school.

Candidate Profile

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, Education, Communications, or a related field.
• Previous experience in admissions, sales, enrolment management, parent relations, or school marketing.
• Strong experience using

HubSpot

• is required.
• Strong experience using

Power BI

• for reporting and dashboards is required.
• Excellent communication, presentation, follow-up, and relationship-building skills.
• Strong organizational skills and attention to detail.
• Ability to manage targets, deadlines, and multiple parent enquiries at the same time.
• Previous UAE school or education sector experience is preferred.
• Knowledge of KHDA admissions requirements is an advantage.

Benefits