Role In Corporate Communications - Reel Cinemas, Emaar Entertainment

Overview

Responsibilities

• Executes local and international marketing activities for Reel Cinemas, ensuring alignment with Emaar Entertainment’s long-term brand objectives and strategic goals.
• Develops and implements tactical marketing plans that support brand positioning and contribute to achieving brand objectives, enhancing overall market presence.
• Ensures consistency and quality across all brand communications by adhering to established standards and guidelines, achieving clear and effective messaging.
• Coordinates the execution of marketing and event communications, collaborating with both internal teams and external agencies to ensure successful implementation.
• Assists the Marketing Manager in managing and monitoring marketing budgets, ensuring cost-effective allocation of resources for maximum return on investment.
• Contributes to the creation and distribution of diverse marketing programs, including web content, newsletters, email campaigns, advertisements, flyers, referral programs, and signage.
• Manages multi-media projects such as photo and video shoots, overseeing the entire process from production to editing and final implementation.
• Supports the Marketing Manager in executing marketing campaigns by conducting research on competitive landscape, market trends, and customer insights to inform strategy.
• Maintains a deep understanding of the organization’s communication goals and work diligently to meet these objectives through tailored marketing initiatives.
• Stays updated on the latest marketing trends and implement innovative strategies to drive growth, brand awareness, and customer engagement.
• Prepares post-campaign reports, analyzing results and providing actionable insights for future marketing strategies and improvements.
• Prepare and present pitch decks to film studios to secure exclusive premieres and screenings. Manages filming requests and on-site visits, ensuring smooth operations and alignment with marketing objectives.
• Assists in drafting marketing and communication briefs, ensuring clarity and alignment with overall marketing strategies and goals.
• Communicates detailed briefs to agencies, ensuring effective collaboration and the successful execution of campaigns.
• Liaises with vendors and suppliers to ensure smooth operations of marketing activities and events, monitoring their performance to meet quality standards.
• Supervises the implementation of marketing projects and events, ensuring they are executed on time, within budget, and to the highest quality.

Minimum Qualifications

• Bachelor’s degree in business, Marketing, or a related field

Professional Certifications

• Professional Certification in Marketing, Advertising, Media or any related field

Language Skills

• Written and spoken English is essential, Arabic is preferred.
• Years of Experience
• A minimum of 3 years of relevant experience within the attractions, hospitality, or entertainment industry.