Retention Marketing Manager
Role Overview
Full-time Retention Marketing Manager role based in Gurugram, Haryana, with travel across Gurgaon, South Delhi, and Faridabad.
Own the customer lifecycle after the first grooming, including repeat bookings, membership conversion, and win-back.
Own the lifecycle calendar, CRM journeys, and repeat-revenue number.
Key Skills for This Role
Full Job Posting
About Ultimutt
Ultimutt is an at-home pet grooming company serving Gurgaon, South Delhi, and Faridabad.
Customers book through the app, website, or a dedicated sales team; a growing share use memberships.
The founder-led company says the role offers ownership and close work with the founders.
Role overview
Full-time Retention Marketing Manager role based in Gurugram, Haryana, with travel across Gurgaon, South Delhi, and Faridabad.
Own the customer lifecycle after the first grooming, including repeat bookings, membership conversion, and win-back.
Own the lifecycle calendar, CRM journeys, and repeat-revenue number.
What you will do
- Design and run post-grooming feedback, next-grooming reminders, membership upsell, renewal, and win-back journeys.
- Run campaigns across WhatsApp, SMS, email, and app push using tools such as CleverTap, MoEngage, or WebEngage.
- Segment customers by pet type, breed, grooming frequency, city, and value, then personalize communications.
- Track cohort retention, repeat rate, and membership conversion; A/B test offers, timing, and messaging.
- Partner with Sales on warm leads and with Product on the app repeat-user journey.
- Launch referral and loyalty programs to encourage customer referrals.
What we are looking for
- 3–6 years in retention, CRM, or lifecycle marketing at a consumer company; D2C, home services, or subscriptions experience is ideal.
- Hands-on experience with at least one CRM or engagement platform and WhatsApp Business campaigns.
- Comfortable with cohorts, funnels, and Excel or Google Sheets; SQL or Metabase is a plus.
- Strong short-form copywriting in English and Hindi.
Good to have
- Experience with membership or subscription products is desirable.
- Being a pet parent or having a genuine love for animals is desirable.
Success measures
Repeat booking rate at 60 and 90 days.
Membership conversion and renewal rates.
Win-back rate of lapsed customers.
Revenue from CRM-driven bookings.
Why join
- The company describes the role as offering ownership from day one and direct work with the founders.
- Ultimutt describes itself as building a trusted pet care brand in NCR.
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