Retail Media Account Manager

We are looking for a self-starter with a proven track record of building relationships and taking full ownership of client inputs to deliver results. The ideal candidate will deliver an excellent client experience and execute at a strategic and tactical level to deliver growth for our clients across various retail media platforms. This includes activities such as creating and managing paid search and display media strategies for various retailers, providing annual and ongoing budget recommendations to help clients achieve their business objectives, highlighting other operational KPIs or opportunities that impact advertising effectiveness, and delivering regular reporting on advertising effectiveness. This position requires a candidate who can easily dive deep into a data set, develop strategies, and present their action plan to gain alignment with senior leaders.

Responsibilities:

Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives

Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach

Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement

Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement

Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs

Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives

Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars

Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds

Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client’s product portfolio

Maximize retailer share, revenue, and profitability for clients while integrating client’s internal objectives such as driving innovation or key items or product lines

Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs

Responsible for reporting, analysis and communication with Pacvue and client management teams

Skills & Qualifications:

3+ years experience working in e-commerce sales and/or digital marketing

The ideal candidate will be a self-starter, demonstrate ownership, work collaboratively, be transparent, be action and results oriented, be a self-starter, and have strong analytical skills

Demonstrate an in-depth understanding of how retail media, sales, and operations work together

Previous account management experience

Previous product management, project management, financial analysis, negotiation and/or marketing experience is a plus

Proven track record in relationship building and account management

Proven success in driving results and implementing ideas in a fast-paced environment

Works efficiently and is always looking to streamline processes and workflows

Excellent organizational and communication skills

Strong analytical skills

Moderate Excel skills are a must