Responsable Produit - Fidélisation et Expérience Client

Role overview

Responsibilities

• Work with analytics, customer insights, CRM/marketing, and e-commerce teams to turn loyalty goals into product epics and an executable roadmap.
• Optimize features and customer journeys to increase engagement, repeat purchases, and long-term brand loyalty.
• Lead features from ideation through launch and continuous improvement, maintaining a test backlog to optimize experience and reduce risk.
• Manage customer Golden Data Set requirements and data-flow integrity and quality for real-time personalization.
• Coordinate with technical teams and Product Owners on stable, scalable integrations between data platforms and Salesforce.
• Translate business needs into functional and technical requirements, user stories, and acceptance criteria.
• Prioritize growth, performance optimization, and technical debt work in the product backlog.

Qualifications

• More than five years of Product Owner experience in a dynamic, consumer-oriented environment.
• Customer loyalty, CRM, customer journey management, or personalization experience is essential.
• Previous experience with Salesforce Marketing Cloud (SFMC) and/or Braze is required.
• Retail or e-commerce experience is an asset.
• Familiarity with Salesforce Commerce Cloud (SFCC) and Salesforce Experience Cloud (SFEC) is an important asset.
• Strong knowledge of data architecture, data flows, APIs, and customer data platforms for unified customer profiles.
• Proven Agile/Scrum experience, including backlog management, sprint planning, and cross-team dependency coordination.
• Strong communication skills, including explaining complex concepts to senior audiences and bridging technical and non-technical teams.
• Bachelor's degree in business administration, marketing, computer science, or a related field, or equivalent practical experience.

Recruiter