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Regional Sales Manager - West of Scotland

BrewDog
Scotland, GBR
Full-time
Mid
Onsite
Discovered 2 weeks ago

Full Job Posting

About Us

PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously. 4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want. STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars. Crew also get discount on takeaway beer – perfect for taking the bar home. ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up. AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month! We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

To grow BrewDog’s Market Value Share in the On Trade through building relationships and volume via incremental new distribution of our Core Headliners in the IFT and L&T sectors, whilst also executing National Account briefs. Building relationships and working with the key RTM partners in your geography is absolutely essential to achieving success.

Grow distribution of BrewDog in the On Premise by targeting & gaining new accounts

Works consultatively with key On Premise venues to drive vertical growth

Continuously assesses geographic territory to define On Premise universe

Identify, Win and Manage key multiple operator channels and regional distributor partners.

Spends 90% field time calling on accounts in your territory to drive OP strategy

Effectively plans ahead and has exceptional time management

Actively builds and maintains network with key customers and opinion leaders within the on premise industry.

Manages local On Premise budget

Effectively negotiates Partnership Agreements with key operators to drive vertical sales

Routinely performs staff education / beer schools / tastings to ensure brand understanding, quality of serve, and encourage optimum pricing

Reviews business volume and business building initiatives with key partner venues on a weekly and monthly basis

Analyses territory and account specific business to clearly understand key business drivers

Utilises tools and tactics to drive vertical growth

Proactively shares examples of BrewDog marketing activities to demonstrate key points of difference to competition

Work to ensure a quality finished drink is delivered to all consumers requesting a BrewDog beer

Ensures that the right brand activation items are placed in the right accounts

This is a field based role covering the West of Scotland

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