Regional Sales Manager - UAE
Role Overview
The Regional Sales Manager will drive and expand business in the region.
The role includes managing key accounts, identifying new opportunities, building pipeline, and working with vendors on regional execution.
Key Skills for This Role
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About Shifra
Shifra is a value-added distributor specializing in cybersecurity solutions across the Middle East and Africa.
The company partners with cybersecurity vendors to provide technology, enablement, and technical support to channel partners.
Position Overview
The Regional Sales Manager will drive and expand business in the region.
The role includes managing key accounts, identifying new opportunities, building pipeline, and working with vendors on regional execution.
Strategic Business Development
- Develop and implement regional business development strategies.
- Analyze regional markets, opportunities, industry trends, and competitive positioning.
- Build relationships with banks, financial institutions, government entities, and private-sector clients.
- Enhance existing partnerships and establish new strategic alliances.
- Collaborate with sales and technical teams to drive regional growth.
- Prepare competitor analyses, market-share assessments, and feasibility reports.
- Conduct regular business travel within the region.
Commercial and Advisory Responsibilities
- Manage the full sales cycle from prospecting to closing.
- Implement sales plans for payment-related products.
- Support expansion among existing customers through advisory and account-growth activities.
- Develop annual unit and gross-profit plans using marketing strategies.
- Analyze marketing and sales performance data to guide decisions.
- Identify cross-selling and up-selling opportunities and manage key accounts and channel partners.
- Conduct pricing analyses, support tender processes, and advise on complex customer projects.
- Provide industry best practices and technology insights while monitoring market and competitor trends.
Expectations and Qualifications
- Achieve agreed annual sales and profitability targets in the region.
- Operate within the approved annual OPEX budget and prioritize impactful strategic initiatives.
- Bachelor’s degree in a relevant field; a Master’s degree is preferred.
- At least 8 years of experience in a similar business development or sales role.
- Experience selling to banks and hands-on partner-ecosystem involvement are strongly preferred.
- Strong cybersecurity ecosystem network and excellent English command are required.
- Strong analytical, strategic planning, and problem-solving abilities are required.
- Willingness to travel and work effectively in a fast-paced, international environment is required.
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