Regional Sales Manager - Southeast

About RACO

Our Culture

Position Summary

Key Responsibilities

• Manage Sales Representatives Train, coach, and support independent sales reps to ensure alignment with RACO’s sales process and values. Conduct joint sales calls and customer visits; provide feedback and development. Evaluate and retrain agencies as needed to maximize performance.
• Train, coach, and support independent sales reps to ensure alignment with RACO’s sales process and values.
• Conduct joint sales calls and customer visits; provide feedback and development.
• Evaluate and retrain agencies as needed to maximize performance.
• Business Development & Market Growth Drive sales to municipalities, utilities, OEMs, engineering firms, commercial, and industrial operators, electricians and construction firms. . Identify and close high-volume accounts and large strategic opportunities. Support and expand relationships with engineering firms to secure RACO in project specifications.
• Drive sales to municipalities, utilities, OEMs, engineering firms, commercial, and industrial operators, electricians and construction firms. .
• Identify and close high-volume accounts and large strategic opportunities.
• Support and expand relationships with engineering firms to secure RACO in project specifications.
• Customer & Market Engagement Deliver compelling product demos, technical presentations, and training to reps, contractors, and customers. Attend and support key trade shows in your region. Gather market intelligence on customer needs, competitors, and trends; provide actionable feedback to leadership.
• Deliver compelling product demos, technical presentations, and training to reps, contractors, and customers.
• Attend and support key trade shows in your region.
• Gather market intelligence on customer needs, competitors, and trends; provide actionable feedback to leadership.
• New Territory & Rep Development Identify, qualify, and onboard new sales representatives when needed. Conduct follow-up training and support to ensure successful market penetration.
• Identify, qualify, and onboard new sales representatives when needed.
• Conduct follow-up training and support to ensure successful market penetration.
• Accountability & Reporting Meet or exceed sales and revenue targets for the assigned region. Maintain accurate reporting of opportunities, activities, and forecasts. Contribute input to RACO’s overall sales strategy and product roadmap.
• Meet or exceed sales and revenue targets for the assigned region.
• Maintain accurate reporting of opportunities, activities, and forecasts.
• Contribute input to RACO’s overall sales strategy and product roadmap.

Qualifications

• Experience 5+ years in technical B2B sales or sales management, ideally in water, wastewater, instrumentation, pumps, controls, or industrial automation. Proven success in consultative selling, account growth, and managing independent reps or channel partners.
• 5+ years in technical B2B sales or sales management, ideally in water, wastewater, instrumentation, pumps, controls, or industrial automation.
• Proven success in consultative selling, account growth, and managing independent reps or channel partners.
• Skills Strong communication and presentation skills (able to speak credibly with engineers, operators, and executives). Ability to work independently, prioritize effectively, and manage a territory with minimal supervision. Technical aptitude—comfortable learning, demonstrating, and troubleshooting industrial technology solutions. Proficiency with CRM, reporting, and virtual collaboration tools (Teams, Zoom, etc.). Work within a Team Concept. To listen, add to the focus, or take the Lead position within the Team.
• Strong communication and presentation skills (able to speak credibly with engineers, operators, and executives).
• Ability to work independently, prioritize effectively, and manage a territory with minimal supervision.
• Technical aptitude—comfortable learning, demonstrating, and troubleshooting industrial technology solutions.
• Proficiency with CRM, reporting, and virtual collaboration tools (Teams, Zoom, etc.).
• Work within a Team Concept. To listen, add to the focus, or take the Lead position within the Team.
• Attributes High integrity, strong work ethic, goal oriented, and self-discipline. Entrepreneurial mindset: resourceful, proactive, and accountable. Collaborative spirit with the ability to influence without direct authority. Comfortable with extensive travel (40–80%, depending on region). Located in FL or GA
• High integrity, strong work ethic, goal oriented, and self-discipline.
• Entrepreneurial mindset: resourceful, proactive, and accountable.
• Collaborative spirit with the ability to influence without direct authority.
• Comfortable with extensive travel (40–80%, depending on region).
• Located in FL or GA
• Education Bachelor’s degree preferred (engineering, business, or related field). Equivalent industry experience considered.
• Bachelor’s degree preferred (engineering, business, or related field). Equivalent industry experience considered.

What We Offer

• Competitive salary with performance-based incentives.
• Comprehensive benefits package (medical, dental, vision, 401k).
• Paid holidays, vacation, and flexible scheduling.
• Training, mentorship, and real opportunities for career growth.
• A culture that values results, integrity, and personal accountability.