Regional Sales Manager (Frozen / Commodity)

About This Role

European FMCG Giant | Jeddah, KSA | Scaling phase

If you’ve built distribution, grown a region, and can lead a sales team with real discipline (targets, coverage, forecasting, weekly cadence) this one’s for you.

We’re hiring a Regional Sales Manager for a European FMCG giant scaling up in Jeddah. This is a hands-on leadership role: you’ll own the regional plan, drive sell-in/sell-out through an efficient distributor network, and lead a team of supervisors/executives to hit volume + profitability targets.

What you’ll be doing

• Build the regional sales strategy and turn it into a weekly execution plan across your territory
• Manage and optimise the distribution network (coverage, routes, outlets, availability, pricing discipline)
• Lead the regional sales team: clear KPIs, coaching, field direction, performance management
• Run the operating rhythm: daily/weekly/monthly reviews, pipeline of actions, blockers, next steps
• Track competitors closely (stock, pricing, promotions, activity) and feed market intel back into the plan
• Own reporting and analysis: forecasting, regression-style trend analysis, cannibalisation impacts, target tracking
• Partner with Trade Marketing, Logistics, Finance, Sales Excellence and HR to remove friction and scale performance
• Build and protect key customer relationships across the region

What they’re looking for

• 3+ years’ experience in an Area Sales Manager / Regional Sales role with real target ownership
• Strong preference for commodity frozen category exposure (or adjacent FMCG categories with similar dynamics)
• Commercial maturity: negotiation, problem-solving, and calm execution under pressure
• Strong organisation + communication (you can lead meetings that actually produce actions)
• Advanced Excel / Microsoft Suite; comfortable with weekly/monthly reporting
• ERP familiarity
• Arabic speaker with good English

Keywords:

Regional Sales Manager, European FMCG giant scaling in Jeddah; regional sales strategy and execution, distributor network optimisation, sell-in/sell-out growth, channel performance, volume and profitability targets, KPI design and deployment, team leadership (supervisors/executives), coaching and succession, customer relationship management, competitor stock/price intelligence, daily/weekly/monthly cadence reviews, forecasting, regression/trend analysis, cannibalisation analysis, advanced Excel/Microsoft Suite reporting, ERP exposure, cross-functional coordination with trade marketing/logistics/finance/sales excellence/HR, Arabic native with strong English, frozen commodity FMCG preferred, negotiation and problem-solving, organised, detail-driven, performs under pressure.