Regional Sales Manager Foodservice (Saudization)

Overview

• A global multinational FMCG business is hiring a senior Foodservice sales leader as part of a Saudization initiative.
• This is a confidential search for a high-impact commercial operator to drive Foodservice growth across the Western Region, managing route-to-market execution and key customer relationships.
• Saudization requirement
• This role is part of a Saudization project and is open to Saudi Nationals only.
• What you’ll be doing
• Own and deliver Foodservice sales targets (volume, value, gross margin) across the West region
• Co-create and execute regional sales strategy with the Regional Sales Director/Business Development leadership
• Execute route-to-market strategy via distributors and/or direct sales model
• Manage and grow key Foodservice customers: hotels, restaurants, cafés, caterers, chains, institutions
• Lead negotiations: pricing, contracts, rebates, promotions, and customer business plans
• Drive distribution, availability, and menu penetration of core/priority SKUs and new launches
• Manage credit, collections, and trade spend within approved limits and governance
• Maintain strong market cadence: visits, customer meetings, competitor tracking, new business onboarding
• Track KPIs, analyze performance vs targets, and provide forecasts/pipeline visibility
• Partner with Supply Chain, Finance, Marketing, and Trade Marketing to align demand planning and execution
• People leadership
• Lead, coach, and develop regional Foodservice sales team members (Sales Supervisors / Sales Executives)
• Set objectives and KPIs; drive execution rhythm (daily/weekly/monthly)
• Conduct performance reviews, field coaching, and capability building
• What we’re looking for
• 5–8 years sales experience in Foodservice and/or FMCG
• Strong understanding of Foodservice channel dynamics and distributor management
• Proven negotiation and key account management capability
• People leadership experience (or strong readiness to step into a leadership remit)
• Bachelor’s degree (business or relevant field)
• Strong English; Arabic mandatory
• Willingness to travel extensively across the Western Region