Regional Public Relations Event Manager
Skills
About This Role
About Us
Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary business unit of Zhejiang Geely Holding Group (ZGH).
As a leading Chinese car manufacturer, Geely Auto Group has self-owned brands including Geely Auto, Geely Galaxy, Lynk & Co, and Zeekr.
Geely Auto Group has established multiple overseas subsidiaries to expand its presence across key regions in Europe, Africa, Latin America, Middle East, Asia Pacific, Africa.
Geely also established localized manufacturing facilities overseas and operates more than 1,000 sales and service outlets across more than 80 countries and regions.
The company maintains an annual business growth rate of over 50%, consistently ranking among the top in exports for independent automotive brands.
About This Role
We are seeking a dynamic and experienced Regional PR & Events Manager for the GCC region to lead and drive Geely brand regional PR strategy and operations. This role will be responsible for overseeing regional PR campaigns, influencer and media collaborations, regional events planning and execution, as well as sponsorship and co-branding initiatives to strengthen brand awareness, improve Share of Voice (SOV), and enhance consumer engagement across different GCC markets and cultures.
Responsibilities
- Lead and manage regional PR, media, influencer, and content creators’ collaborations campaigns across Middle East markets to strengthen brand awareness and market influence.
- Develop and execute regional brand and product-level PR communication strategies, including press releases, media announcements, product news, and corporate communication.
- Plan and manage regional media collaborations, media test drives, product reviews, interviews, and media engagement activities to maximize positive media exposure and coverage.
- Build, maintain, and strengthen relationships with regional automotive media, lifestyle media, influencer, content creators, and key industry stakeholders across all markets.
- Monitor and analyze regional and market-level Share of Voice (SOV), media performance, and competitors’ activities, developing improvement strategies and action plans to strengthen Geely market presence.
- Develop monthly regional PR calendars, media topics, and communication plans, coordinating closely with markets and media partners to ensure continuous media exposure.
- Lead backlinks building initiatives through online media channels and digital PR collaborations to support Geely websites SEO performance and improve organic search rankings across regional markets.
- Plan and execute regional events including new model launches, regional media conferences, media test drives, exhibitions, and major brand activation.
- Lead regional sponsorship, strategic partnerships, and co-branding initiatives to enhance brand visibility and customer engagement opportunities.
- Plan and manage regional customer events, customer engagement initiatives, and customer operation activities to strengthen customer loyalty, brand experience, and community engagement.
- Collaborate closely with regional teams, distributors, regional PR agency, and media partners to ensure smooth execution and alignment of all PR, media, and events activities across the region.
Qualifications & Experience
- 5+ years of experience in PR, events, or brand marketing, preferably within the automotive industry.
- Proven track record in planning and executing regional-scale events including media conferences, auto shows, product launches, media test drives, and brand activations.
- Bachelor’s degree in Marketing, Public Relations, Business Administration, Communications, or a related field.
- Strong understanding of GCC market dynamics, media landscape, consumer behavior, and regional cultural differences.
- Strong network and experience working with regional media, influencer, content creators, agencies, and external partners.
- Excellent communication, presentation, and interpersonal skills, with the ability to work effectively with cross-functional and multicultural teams.
- Strong strategic thinking and analytical skills, with the ability to evaluate PR performance, media impact, Share of Voice (SOV), and campaign ROI.
- Ability to manage multiple projects simultaneously and work efficiently under tight timelines and fast-paced environments.
- Fluent English is required; Arabic language is a strong advantage.
Work Environment
- :
- Dubai-office based role.
- Occasional travel for industry events or company meetings may be required.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required