Regional Expansion Manager - Middle East (Consumer)
Skills
About This Role
Job Purpose
We are seeking a high-impact
Regional Expansion Manager
based in our Dubai Head Office, responsible for leading the commercial and operational expansion of a premium Small Domestic Appliances brand across the Middle East.
This role will drive structured market entry, retail partnerships, financial performance, and cross-functional execution to deliver sustainable and profitable regional growth.
Expansion Strategy & Market Entry
- Lead end-to-end multi-country expansion roadmap across GCC & Levant
- Develop country launch plans with defined milestones, timelines & commercial targets
- Ensure regulatory, certification, and supply chain readiness
Retail & Commercial Leadership
- Lead negotiations and strategic partnerships with key retailers
- Develop and manage Joint Business Plans (JBPs)
- Drive distribution strategy across Retail, eCommerce & DTC
- Manage listings, sell-in, sell-out, and promotional execution
Financial & Performance Ownership
- Own country-level forecasting, revenue, and gross margin targets
- Track KPIs: Sales vs. Target, Market Share, Distribution & ROI
- Drive corrective actions to consistently deliver growth
Cross-Functional & Team Leadership
- Partner with Supply Chain, Marketing, Finance & Regulatory teams
- Build and lead commercial teams in expansion markets
- Ensure excellence in BTL execution and retail activation
- Experience, qualification and skills:
- 8–12 years’ experience in Consumer Electronics / Small Domestic Appliances / FMCG
- Proven track record leading multi-country expansion across the Middle East
- Strong commercial negotiation and JBP expertise
- Strategic, analytical, and results-driven mindset
- Fluent in Arabic & English
- Willing and flexible to travel extensively across Middle East markets
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required