Regional Digital Perf Manager
Skills
About This Role
Location
Nord Anglia Education, Middle East Regional Office, Dubai
Nord Anglia Education is looking to recruit a
Regional Digital Perf Manager
to join our Middle East Regional Office in Dubai.
The Regional Head of Digital is responsible for defining, leading, and embedding the digital strategy across the Middle East region.
The role ensures that digital activity directly supports enrolment growth, brand visibility, operational efficiency, and data-driven decision-making across all schools.
Acting as the regional authority on digital performance, platforms, data, and ways of working, this role bridges central strategy and local execution while building long-term digital maturity across the Middle East.
The Role
We seek an individual to join as
Regional Head of Digital
- where your focus will be:
- Defining and owning the Middle East digital strategy in alignment with regional and global objectives
- Translating regional enrolment, marketing, and growth priorities into clear digital frameworks and roadmaps
- Reviewing and providing strategic oversight of centrally run paid search and paid social media campaigns, ensuring regional relevance and performance
- Defining regional paid media campaigns, setting objectives, targeting frameworks, and success metrics
- Collaborating on central SEO initiatives and ensuring regional needs and local market considerations are represented
- Supporting the management and optimisation of website functionality, landing pages, and CRO testing initiatives
- Leading performance reviews with schools, identifying risks, opportunities, and optimisation actions
- Overseeing regional websites, CMS usage, forms, integrations, and digital infrastructure
- Acting as a strategic partner to school MAC teams, providing hands-on guidance, troubleshooting, and coaching
The Successful Candidate Will Possess
- Proven experience in a senior digital marketing or digital strategy role, ideally within an international or multi-site organisation
- Strong understanding of paid search, paid social, SEO, CRM, and marketing technology platforms
- Demonstrated ability to translate data and insights into clear, actionable recommendations
- Experience managing or influencing digital performance across multiple stakeholders or school teams
- Strong stakeholder management and communication skills, with the ability to influence at all levels
- Experience with website management, CMS platforms, and digital analytics tools (e.g. GA4, Salesforce, HubSpot)
- A collaborative approach with the ability to work across central, regional, and local teams
- Experience working in international education or a similarly complex, fast-moving organisation (desirable)
Job Description
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Required Skills/Abilities
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About Us
Nord Anglia Education is the world’s leading international schools organisation.
Our 80+ international schools are located in the Americas, Europe, China, Southeast Asia and the Middle East.
Together, they educate more than 80,000 students from kindergarten through to the end of secondary education.
We are driven by one unifying philosophy: we are ambitious for our students, our people and our family of schools.
Our exclusive collaborations with prestigious institutions such as UNICEF, Massachusetts Institute of Technology (MIT), IMG Academy and the world-leading performing arts school Juilliard mean we’re at the forefront of educational thinking, while creating life-changing experiences for students.
By joining Nord Anglia Education you will become part of a committed and innovative team.
As a member of the world’s leading premium schools group you will be joining an active network of like-minded people across the world.
To Apply
On-line applications need to be directly through the Nord Anglia Education careers page and should include a CV.
At Nord Anglia Education, we are an equal opportunities employer dedicated to creating a diverse and inclusive workforce.
In our schools and offices around the world, we treat all colleagues fairly based on their skills and qualifications, without discrimination.
We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with various protected characteristics.
Nord Anglia Education is committed to ensuring the highest possible safeguarding standards in our schools and we expect every employee to share this commitment.
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