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Regional Account Manager

Royal Cup, Inc.
Atlanta, USA
Full-time
Manager
Onsite
Discovered 2 months ago
C4C

Full Job Posting

  • Be in market with your accounts regularly, maintaining consistent in-person presence with the buyers, GMs, and F&B decision-makers who control purchasing
  • Engage the right stakeholders at each account, understanding who influences and who decides, and directing your energy accordingly
  • Drive SKU expansion across our full combined portfolio, including coffee, tea, mixes/spices, and allied products, using Power BI to proactively identify SKU gaps and opportunities
  • Use customer-facing materials, innovation concepts, seasonal offerings, and product tools to lead structured growth conversations
  • Develop and execute account growth plans that identify upsell, cross-sell, and wallet-share opportunities
  • Present new products and innovation ideas in the context of each customer's business, positioning Royal Cup and Farmer Brothers as a beverage and menu partner
  • Consistently meeting SKU penetration and gross profit targets across your book of business
  • Retaining and growing the accounts you manage year over year
  • Growing average gross profit per account through SKU expansion
  • Increasing upsell and cross-sell penetration across your accounts
  • Deepening our combined portfolio's presence within every account you manage
  • Bachelor's degree in business administration or a related field, or equivalent combined education and account management experience
  • 2-4 years of experience in account management, sales, or a related role, with a track record of retaining and growing customer relationships
  • Proficiency in Power BI or similar data/reporting tools
  • Proficiency in MS Office and basic IT skills
  • Excellent communication and consultative selling skills, both written and verbal
  • Willingness and ability to travel across an assigned territory, including overnight travel for meetings, trade shows, and training
  • A valid driver's license and personal auto insurance as required by state law
  • Prior account management experience in the food & beverage industry
  • Experience with C4C or a similar CRM platform

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