Region Manager

About Monster Energy

Role overview

Key responsibilities

• Lead and develop a regional sales team, deliver business objectives, and execute sales and marketing initiatives.
• Build joint business plans, identify expansion opportunities, and track performance metrics.
• Build senior-level bottler and stakeholder relationships and champion regional and national initiatives.
• Recruit, coach, develop, and retain sales talent; manage performance and foster accountability.
• Use sales systems, CRM, reporting, training resources, and market intelligence to improve productivity and decisions.
• Develop distributor training and influence performance through ride-alongs, reviews, presentations, and planning.
• Drive innovation launches, distribution, display execution, and cold and ambient equipment placement.
• Lead regional sales activities and events, including market audits, meetings, promotional events, and sampling; assess performance.
• Analyze market conditions, competition, and sales trends to identify risks and grow market share.

Candidate requirements

• A bachelor's degree in Business Administration or a related field is preferred.
• 3–5 years of sales or marketing experience in beverage, CPG, or a related industry is preferred.
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Word, and Outlook.
• Maintain an acceptable driving record; the source also specifies a minimum age of 21.
• Experience with forecasting, business planning, and sales analytics.
• Knowledge of Nielsen, IRI/Circana, or other sales reporting and market intelligence tools is preferred.
• Strong analytical, communication, relationship-building, and presentation skills; ability to influence cross-functional partners.
• Demonstrated leadership, coaching, and talent development; ability to travel within the assigned region.