Public Relations Coordinator
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About the Role
The Public Relations Coordinator is responsible for planning, developing, and managing strategies for proactive public relations that informs, connects, and engages students, staff, parents and community members; preparing and publishing school publications as well as developing and communicating the school crisis communication plan **Duties And Responsibilities** * Create and provide leadership for a strategic communications plan, managing and participating in the i
Key Skills for This Role
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Overview
The Public Relations Coordinator is responsible for planning, developing, and managing strategies for proactive public relations that informs, connects, and engages students, staff, parents and community members; preparing and publishing school publications as well as developing and communicating the school crisis communication plan
Duties And Responsibilities
- Create and provide leadership for a strategic communications plan, managing and participating in the implementation and evaluation of the plan.
- Develop information programs that maintain a visible and positive image for the school.
- Assist with development, implementation, and data analysis of customer opinion surveys and other means of gathering public feedback, input, and participation.
- Develop relationships with local print, radio, and television on behalf of the school.
- Provide coaching to school staff on effective communication strategies.
- Coordinate recognition events for school staff and students.
- Keep current of changes and development in law and public relations practices.
- Define and deliver communication activities to gain community support for school efforts.
- Write and disseminate news releases and manage media for the school.
- Function as public information source for the school.
- Assist in writing content for publications, exhibits, newsletters, news releases, flyers, brochures, social media, promotional materials, and other public information devices for internal and external distribution.
- Supervise electronic communications, including the broadcasting of School Board meetings and assisting with the content of the school’s web page.
- Respond to inquiries from teachers, parents, school senior leadership, staff, outside agencies, and other authorities and provide appropriate information as required.
- Develop and make oral and written presentation to a variety of audiences.
- Perform other duties as assigned.
Qualifications
- Bachelor’s degree with major in communications, journalism or related area required
- 3 years experience in related area
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