Public Relations Coordinator
Skills
About This Role
Overview
The Public Relations Coordinator is responsible for planning, developing, and managing strategies for proactive public relations that informs, connects, and engages students, staff, parents and community members; preparing and publishing school publications as well as developing and communicating the school crisis communication plan
Duties And Responsibilities
- Create and provide leadership for a strategic communications plan, managing and participating in the implementation and evaluation of the plan.
- Develop information programs that maintain a visible and positive image for the school.
- Assist with development, implementation, and data analysis of customer opinion surveys and other means of gathering public feedback, input, and participation.
- Develop relationships with local print, radio, and television on behalf of the school.
- Provide coaching to school staff on effective communication strategies.
- Coordinate recognition events for school staff and students.
- Keep current of changes and development in law and public relations practices.
- Define and deliver communication activities to gain community support for school efforts.
- Write and disseminate news releases and manage media for the school.
- Function as public information source for the school.
- Assist in writing content for publications, exhibits, newsletters, news releases, flyers, brochures, social media, promotional materials, and other public information devices for internal and external distribution.
- Supervise electronic communications, including the broadcasting of School Board meetings and assisting with the content of the school’s web page.
- Respond to inquiries from teachers, parents, school senior leadership, staff, outside agencies, and other authorities and provide appropriate information as required.
- Develop and make oral and written presentation to a variety of audiences.
- Perform other duties as assigned.
Qualifications
- Bachelor’s degree with major in communications, journalism or related area required
- 3 years experience in related area
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