Promotions Manager, MENA

Overview

*Promotion Manager- Middle East Region.*

Salary range

Responsibilities

• Develop and implement integrated sales and promotion strategies tailored to the Middle East market.
• Identify and understand audience demographics/psychographics to tailor promotional strategies effectively for the Middle East market.
• Work with the creative team to design compelling and localised promotional and branding materials.
• Increase awareness of the company's products and services through targeted promotional campaigns.
• Ensure that all promotional activities comply with regional regulations and law, working closely with the internal Compliance Officer.
• Build and maintain strong relationships with key stakeholders, including media, corporate partners, agencies, internal stakeholders and where necessary partners.
• Coordinate with external partners - liaise with media outlets, advertising agencies, and other external partners to negotiate contracts and media buys.
• Collaborate with the marketing and sales teams to create and execute promotional materials and events.
• Monitor and analyse market trends and competitor activities to identify opportunities for growth.
• Manage the promotion budget and ensure cost-effective use of resources.
• Provide regular reports on promotional activities and their impact on sales and brand awareness.

Requirements

• Successful completion of the required CMA examinations, including (1) UAE Financial Rules and Regulations, and (2) International Certificate in Wealth and Investment Management, Level 3.
• No pending examinations, exemption requests, extensions, or conditional approvals.
• Bachelor’s degree (university certificate) and minimum 3 years’ relevant experience in financial analysis, financial markets, investment, wealth management, or financial planning; or Diploma or lower qualification and minimum 7 years’ relevant experience in the same fields.
• All academic and professional qualifications must be fully completed, certified, attested and, where applicable, equalised or recognised in the UAE.
• Previous or current approval by the CMA as a Promotion Manager or other approved person is a strong advantage.
• Clear criminal record and no adverse regulatory, disciplinary, sanctions, bankruptcy, or fitness and propriety concerns.
• Demonstrated understanding of the regulatory perimeter applicable to promotion and introduction activities, including restrictions on investment advice, execution, client onboarding, client money handling, custody, and trading account management.
• Fluency in English and Arabic (preferred).

Skills and Competencies

• Excellent communication, negotiation, and interpersonal skills Knowledge of digital marketing and social media strategies.
• Proficiency in marketing and promotion tools and software.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills and attention to detail.

Personal Specifications

• Strong verbal and written communication skills to effectively convey messages and collaborate with teams.
• Ability to manage multiple projects, deadlines, and details efficiently.
• Capability to analyse market trends, customer behaviour, and campaign performance to make data-driven decisions.
• Flexibility to adjust strategies based on changing market conditions and feedback.
• Understanding and prioritizing customer needs and preferences to create compelling promotions.
• Ability to negotiate with vendors, partners, and stakeholders to get the best deals and opportunities.
• Ensuring all aspects of a promotion are executed flawlessly
• Genuine interest and enthusiasm for marketing and promotions.