Project Strategist, Creative Products, METAP
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Key skills for this role
About the Role
Develop scalable commercial solutions for TikTok's creative ecosystem, partnering with Sales, Product Marketing, and external partners to drive adoption of advertising products. Requires 5+ years in marketing, product, or digital media.
Key Skills for This Role
Full Job Posting
Overview
Product ops
Employment Type
:
Job Code
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Responsibilities
The Commercial Partnerships Solutions team under Creative Product Operations team empowers advertisers, creators, and partners to unlock the full potential of TikTok’s creative ecosystem.
We support advertisers throughout their media journey by enabling access to creative media solutions, production partners, and scalable content strategies designed for TikTok.
As our advertising solutions and product ecosystem continue to evolve, campaign execution and product adoption have become increasingly challenging.
To support this growth, the team works closely with Sales, agencies, and advertisers to ensure content projects are effectively planned, executed, and scaled.
The Project Strategist function plays a key role in bridging strategy and execution - helping Sales teams translate product capabilities into real client solutions while accelerating deal conversion and campaign performance.
We are looking for a strategic, commercially minded Project Strategist to join the Commercial Partnerships Solutions (CPS) team.
This role is responsible for developing scalable commercial solutions that help advertisers unlock the full potential of TikTok's creative ecosystem.
The ideal candidate combines strong commercial acumen, product knowledge, creative thinking, and cross-functional leadership.
They will partner closely with Sales, Product Marketing, Creative, and external partners to develop integrated advertising solutions, commercialize new opportunities, and drive adoption of TikTok's creative products across key advertiser moments and tentpole events.
This role is ideal for someone who enjoys solving complex business challenges, building innovative advertising propositions, and translating advertiser objectives into scalable commercial opportunities.
Responsibilities
- Develop commercially scalable integrated advertising packages that combine media, creative products, creators, publishers, and strategic partners.
- Partner with Sales teams to identify advertiser opportunities, shape proposals, and accelerate deal conversion.
- Drive adoption of TikTok's strategic advertising products across key markets, industries, and advertiser segments.
- Lead commercial planning for tentpole events, advertiser moments, and strategic industry opportunities.
- Evaluate commercial opportunities by assessing revenue potential, advertiser demand, scalability, and business impact.
- Build strong relationships with internal stakeholders including Sales, Product Marketing, Creative Strategy,
- Operations, Legal, Finance, and Product teams to successfully bring solutions to market.
- Manage relationships with external partners including creators, publishers, production companies, and agencies to develop differentiated advertiser offerings.
- Define commercial frameworks, pricing approaches, delivery models, and operational requirements for new solutions.
- Monitor solution performance and capture market feedback to continuously optimize commercial offerings and improve future go-to-market strategies.
- Stay informed on market trends, advertiser needs, competitor activity, and emerging creative formats to identify new commercial opportunities.
Minimum Qualification(S)
- 5+ years of experience in Marketing, Product, Content, Digital media landscape.
- Experience working directly with advertisers and agencies in client-facing roles.
- Strong understanding of digital advertising, creative production workflows, and creator ecosystems.
- Proven ability to support sales strategy, deal development, and revenue delivery.
- Experience collaborating with cross-functional teams.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment and experience presenting to internal and external stakeholders at all levels of seniority.
Preferred Qualification(S)
- Strong product and platform understanding
About Tiktok
TikTok is the leading destination for short-form mobile video.
At TikTok, our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
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