Programmatic Manager

About This Role

Role Objective* Lead the launch and scaling of Mada Media’s programmatic DOOH (pDOOH) and broader ad-tech ecosystem

• Operate, and optimize a programmatic trading capability (SSP/DSP, data enablement, etc.)
• Position Mada Media as a leading programmatic OOH player in the region

Core Responsibilities

1. Strategy & Product Build* Define and execute pDOOH strategy aligned with Mada’s broader ad-tech roadmap

• Lead acquisition/ partnership and integration of:
• Inventory aggregation & management layer
• Programmatic trading capability (SSP, DSP)
• Campaign management and ad-serving workflows

2. Supply & Demand Enablement* Onboard Dubai operator’s inventory into the programmatic platform

• Build partnerships with:
• DSPs (e.g., The Trade Desk, DV360)
• SSPs / exchanges (e.g., VIOOH, Broadsign Reach)
• Agencies and trading desks
• Drive demand by marketing pDOOH to agencies and clients

3. Commercialization & Revenue Growth* Develop programmatic pricing models (CPM, dynamic pricing, yield optimization)

• Package and sell programmatic inventory to agencies and direct clients
• Define go-to-market strategy for PDOOH offerings

4. Data & Measurement* Integrate audience data (mobility, traffic, demographics) into planning and trading

• Establish measurement frameworks (impressions, attribution, campaign effectiveness)
• Work with data partners and vendors to enhance targeting capabilities

5. Operations & Execution* Set up campaign trafficking, QA, reporting, and optimization processes

• Ensure smooth execution of programmatic campaigns end-to-end
• Build internal capabilities and processes for scaling

6. Team Building* Hire and lead a small programmatic/ad-tech team over time

• Act as internal subject matter expert across commercial, tech, and operations teams

Qualifications

Role Objective* Lead the launch and scaling of Mada Media’s programmatic DOOH (pDOOH) and broader ad-tech ecosystem

• Operate, and optimize a programmatic trading capability (SSP/DSP, data enablement, etc.)
• Position Mada Media as a leading programmatic OOH player in the region

Core Responsibilities

1. Strategy & Product Build* Define and execute pDOOH strategy aligned with Mada’s broader ad-tech roadmap

• Lead acquisition/ partnership and integration of:
• Inventory aggregation & management layer
• Programmatic trading capability (SSP, DSP)
• Campaign management and ad-serving workflows

2. Supply & Demand Enablement* Onboard Dubai operator’s inventory into the programmatic platform

• Build partnerships with:
• DSPs (e.g., The Trade Desk, DV360)
• SSPs / exchanges (e.g., VIOOH, Broadsign Reach)
• Agencies and trading desks
• Drive demand by marketing pDOOH to agencies and clients

3. Commercialization & Revenue Growth* Develop programmatic pricing models (CPM, dynamic pricing, yield optimization)

• Package and sell programmatic inventory to agencies and direct clients
• Define go-to-market strategy for PDOOH offerings

4. Data & Measurement* Integrate audience data (mobility, traffic, demographics) into planning and trading

• Establish measurement frameworks (impressions, attribution, campaign effectiveness)
• Work with data partners and vendors to enhance targeting capabilities

5. Operations & Execution* Set up campaign trafficking, QA, reporting, and optimization processes

• Ensure smooth execution of programmatic campaigns end-to-end
• Build internal capabilities and processes for scaling

6. Team Building* Hire and lead a small programmatic/ad-tech team over time

• Act as internal subject matter expert across commercial, tech, and operations teams