Program Manager - Retail Media Ads

Overview

Role Summary

• As Program Manager Retail Media Ads (IC4), you will sit within the Regional Retail Media Partnerships team and act as the connective tissue between strategy, sales, product, and local markets.
• Your mission is to enable scale, turning retail media strategy into clear, compelling, and executable programs that unlock advertiser demand across the region.
• This is a highly visible role that blends program management, commercial enablement, and creativity, with a strong focus on Go To Market excellence and storytelling.
• What’s On Your Plate?
• Own Retail Media enablement programs end to end, ensuring markets and partners are equipped to sell, pitch, and activate our ad solutions effectively.
• Lead Go To Market planning for new retail media products, formats, and seasonal moments in close collaboration with Product, Sales, and Marketing.
• Develop and continuously evolve best in class pitch decks, sales narratives, and value propositions tailored to CPG brands, agencies, and suppliers.
• Drive B2B communications across the region including toolkits, launch packs, newsletters, internal updates, and playbooks.
• Translate complex product and data capabilities into simple, compelling stories that resonate with external partners.
• Act as a central point of coordination between regional strategy and local execution, ensuring consistency while allowing market level flexibility.
• Track adoption and effectiveness of enablement initiatives, using insights to iterate and improve.
• Support strategic initiatives such as agency programs, industry vertical plays, and large regional partnerships.
• Bring fresh ideas to how we package, position, and commercialize retail media. Creativity is not optional.
• What Did We Order?
• 5+ years of experience in program management, commercial enablement, product marketing, or retail media and ad tech.
• Strong understanding of digital advertising, retail media, or marketplace ecosystems. CPG experience is a plus.
• Proven ability to build Go To Market plans and sales enablement materials that drive commercial impact.
• Exceptional storytelling and presentation skills with the ability to make data and products sell.
• Highly organized, detail oriented, and comfortable managing multiple workstreams in parallel.
• A creative thinker who enjoys shaping narratives, not just executing tasks.
• Strong stakeholder management skills with experience working across regional and local teams.
• Comfortable operating in a fast paced, ambiguous environment and turning ideas into action.