Product & Sales Manager – Paints, Waterproofing & Plastering

Wea re looking for a

to take ownership of key product categories including

paints, waterproofing systems, plasters, putty, and related building finishing materials

.

The role requires a person who can manage and grow category sales through showroom promotion, contractor engagement, staff training, product knowledge development, stock planning, brand coordination, and technical support.

The Product Manager will be responsible for handling and promoting leading brands such as

Terraco, JK Cement ProFix, National Paints, Jotun Paints, Emirates Paints

, and other relevant products available at PlanetEco.

This role is ideal for someone who understands building materials, enjoys product selling, can train sales teams, and can actively push category growth in the UAE market.

The Product Manager will be fully responsible for the growth and performance of the following categories:

Paints and coatings

Interior paint, exterior paint, primers, enamel paint, decorative paint, texture paint, protective coatings, and related accessories.

Waterproofing solutions

Cementitious waterproofing, liquid membranes, roof waterproofing, bathroom waterproofing, basement waterproofing, crack repair, sealants, and related systems.

Plastering and finishing materials

Cement plaster, gypsum plaster, putty, skim coat, tile adhesives, block jointing mortar, repair mortar, wall finishing products, and surface preparation materials.

The person should understand each category technically and commercially, and must be able to guide customers toward the correct product depending on site requirement, budget, surface condition, and application method.

The Product Manager will manage and promote brands including:

– texture coatings, EIFS, exterior finishes, putty, waterproofing and finishing systems.

– tile adhesives, putty, plastering materials, waterproofing, and construction chemicals.

– architectural paints, decorative coatings, industrial coatings, primers, and related paint products.

– premium paints, decorative finishes, protective coatings, and professional painting systems.

– interior/exterior paints, primers, enamels, and value-based paint solutions.

The role includes maintaining strong relationships with brand representatives, understanding brand pricing, arranging training sessions, coordinating promotions, and ensuring PlanetEco’s showroom team is confident in selling each brand.

The Product Manager must ensure that these product categories are properly displayed, promoted, and explained inside the showroom.

include:

Creating attractive product displays.

Making sure brand samples, catalogues, shade cards, brochures, and technical data sheets are available.

Training showroom sales staff on how to explain the products.

Helping customers compare brands and product options.

Suggesting bundle offers for contractors, painters, and retail customers.

Improving visibility of fast-moving and high-margin products.

Ensuring the showroom has proper product signage and category-wise arrangement.

The person should treat the showroom as a selling platform, not only as a storage or display area.

The Product Manager will support the sales team in converting leads and closing category-specific sales.

This includes:

Attending important customer discussions.

Supporting walk-in customers, contractors, painters, consultants, and project buyers.

Recommending the right product system based on requirement.

Preparing product comparisons when needed.

Helping with quotations for paints, waterproofing, plastering, and related products.

Explaining application method, coverage, drying time, surface preparation, and product benefits.

Following up on major inquiries until conversion.

Supporting outdoor sales staff with product knowledge and technical guidance.

The role requires someone who can speak confidently with both technical customers and normal retail buyers.

The Product Manager should have practical technical understanding of how products are applied on-site.

The person should be able to guide customers on:

Surface preparation

Primer selection

Paint system recommendation

Waterproofing application method

Crack treatment

Plaster thickness and curing

Putty and skim coat usage

Tile adhesive selection

Coverage calculation

Common site problems and solutions

Product compatibility between brands

When required, the Product Manager may visit sites along with the sales team or brand technical team to understand the issue and recommend suitable solutions.

A major responsibility will be to train PlanetEco’s internal sales team.

Training should cover:

Product features and benefits

Difference between brands

When to sell premium vs. economy options

Basic technical application

Common customer objections

How to calculate quantity and coverage

How to upsell related products

How to identify project opportunities

How to sell complete systems instead of single products

For example, instead of selling only paint, the team should learn to sell the complete system:

primer + putty + paint + tools + waterproofing if required

.

The Product Manager will be responsible for increasing sales and profitability in the assigned categories.

Key focus areas:

Increase monthly sales volume.

Improve gross profit margin.

Promote high-margin and fast-moving products.

Reduce dead stock and slow-moving inventory.

Identify new products required in the market.

Create product bundles for contractors and painters.

Support promotional campaigns.

Work with the marketing team to promote brands and offers.

Track category-wise performance.

The role is not only product management; it is also a business growth role.

The Product Manager must coordinate with purchasing and warehouse teams to ensure the right stock is available.

include:

Monitoring fast-moving items.

Avoiding overstock of slow-moving products.

Suggesting reorder levels.

Checking availability of key shades, sizes, and SKUs.

Ensuring showroom samples are always available.

Identifying missing products in the category.

Coordinating with suppliers for stock, pricing, and delivery.

Reviewing dead stock and suggesting liquidation plans.

The person should balance product availability with inventory control.

The Product Manager will coordinate directly with suppliers and brand representatives for:

Pricing updates

Product training

Technical support

New product launches

Marketing materials

Sample boards

Demo sessions

Promotional schemes

Credit and delivery coordination

Product approvals and certifications

Project support

The person should build strong relationships with brands like

Terraco, JK Cement ProFix, National Paints, Jotun, and Emirates Paints

so PlanetEco gets better support and visibility.

The Product Manager should work with the marketing team to create content and campaigns around these categories.

This may include:

Product videos

Before-and-after content

Contractor-focused offers

Social media product highlights

WhatsApp promotions

Showroom posters

Technical explanation posts

Brand comparison content

Seasonal campaigns, especially for waterproofing before rainy periods

Painter and contractor loyalty offers

The Product Manager should provide the product knowledge, while the marketing team can convert it into content.