Product Owner

About ENBD

Job Overview

• As a Product Owner at Emirates NBD, your role is to
• Define and communicate the product vision and strategy
• Define and work on Data strategy and product analytics strategy
• Ensure the product experience is aligned with best practices in mobile UX and banking controls
• Partner with development teams to deliver high-quality product increments.
• Define, monitor, and continuously optimize key performance indicators (KPIs) for product success (adoption, activation, funnel conversion, balances growth, retention, serviceability, revenue impact).
• Regularly review performance dashboards, conduct root cause analysis on performance gaps, and lead corrective initiatives.
• Participate in sprint planning, daily stand-ups, and retrospectives.
• Ensure clear communication of requirements and priorities to development teams.
• Define key performance indicators (KPIs) for onboarding success.
• Use experimentation and data-driven methodologies (e.g., A/B testing, cohort analysis) to validate hypotheses and improve outcomes.
• Stay informed about industry trends, competitor offerings, and emerging digital banking practices.

Key Responsibilities

• Prioritize features and enhancements based on user feedback, business value, regulatory constraints, performance data and market trends.
• Create, manage, and prioritize the product backlog and roadmap
• Write clear, actionable user stories with acceptance criteria.
• Collaborate with stakeholders to ensure the backlog reflects current priorities and measurable business objectives.
• Work closely with UX/UI designers to create intuitive and engaging experiences for liabilities.
• Monitor funnel performance and customer behavior metrics, identify drop-offs, and drive improvement initiatives.
• Ensure data accuracy,anaylsis and alignment between business reporting, analytics dashboards, and production behavior.

Skills And Experience

• Minimum of bachelor’s degree preferably in business studies or technology.
• Previous working experience in agile team set up.
• In depth knowledge of Agile process and principles.
• Minimum 5 to10 years of experience in agile delivery & mobile app development including AI product
• Experience of working in Digital product /fintech
• Experience in Data/ AI (preferable)

• User Experience (UX) Design

• Understanding principles of good UX design.
• Knowledge of user journey mapping.
• Familiarity with wireframing and prototyping tools.
• . Basic Understanding of Mobile Development:
• Familiarity with iOS and Android platforms.
• Understanding of mobile app development lifecycle.
• Knowledge of APIs and integrations.
• Communication and Collaboration Tools:
• Tools like Slack, Microsoft Teams.
• Documentation tools like Confluence.
• Tools like Sketch, Figma, Adobe XD, or InVision
• Creating mockups and interactive prototypes.
• There’s never been a better time to join Emirates NBD.
• We’re one of the region’s most recognisable brands.
• We’re banking innovation leaders.
• We’re growing across both the UAE and our global offices.
• We offer a huge range of professional development opportunities to accelerate your career.
• It also goes without saying that we provide extremely competitive rewards, benefits and perks too, like our flexible work policy so you can work from home whenever it suits.
• At ENBD, we encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills and capabilities.