Product Marketing Senior Manager
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About the Role
Responsibilities Drive the go-to-market strategy across multiple Binance products Define goals, audience, positioning and messaging, and drive execution of growth initiatives to.
Key Skills for This Role
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Responsibilities
- Drive the go-to-market strategy across multiple Binance products
- Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes
- Collaborate across business, marketing and regional teams to deliver on business goals and priorities
- Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
- Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
- Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
- Champion Binance s marketing experimentation culture by testing measurable and scalable programs that you ll optimize and launch based on learnings
- Attract, coach and develop a talented team of world-class product marketers.
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