Product Marketing - Senior Manager

About Airalo

About You

Location

Benefits

**Product Positioning & Messaging**

• Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise).
• Develop and maintain a messaging framework that scales across channels, markets, and languages.
• Ensure consistency between product value and how it's communicated externally.

**Go-To-Market Strategy & Customer Insights**

• Lead GTM planning for new products, features, and market expansions — from strategy through execution.
• Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.
• Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team.
• Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors.
• Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy.
• Serve as the internal voice of the customer across Product, Marketing, and Leadership.

**Product Adoption & Lifecycle Marketing**

• Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.
• Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data.
• Identify and close gaps between product capability and customer awareness/usage.

**Product Launch, Planning Support & Enablement**

• Partner with Product Management on roadmap planning to ensure marketing is integrated early.
• Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships.
• Own launch retrospectives and continuously improve the launch playbook.
• Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates.
• Ensure internal teams can speak confidently and accurately about Airalo products.
• Build a cadence for keeping teams current as the product evolves.
• Develop structured training programs so that customer-facing teams deeply understand the product.
• Create onboarding materials for new hires in GTM roles.
• Partner with L&D (if applicable) to scale training delivery.

What You'Ll Bring

• 8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company.
• Proven track record of owning end-to-end GTM strategy for complex or global products.
• Strong ability to distill complex products into clear, compelling messaging for diverse global audiences.
• Experience working cross-functionally across Product, Growth, CRM, Sales, and Support.
• Data-fluent: comfortable using analytics and research to drive decisions and measure impact.
• Excellent written and verbal communication skills; executive-level presentation skills.
• Experience in travel, mobile, fintech, or marketplace businesses is a plus.
• Comfortable working in a remote-first, globally distributed environment.
• Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
• Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus).
• If you're interested in this role, please apply to the ad.
• By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you.
• Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you.
• All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here: https://www.airalo.com/more-info/privacy-policy?srsltid=AfmBOooBT0rXAj1FaNelZ3VfN0wvhwzvAoxdtHnOKSVETpiSjiXVuycy
• We sincerely thank all applicants in advance for submitting their interest in this opportunity.
• Airalo is an equal-opportunity employer and values diversity, equity & inclusion.
• We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
• At Airalo, we use AI-assisted tools as part of our recruitment process.
• Your application will be reviewed using tools that help our recruiters analyze and organize CV information.
• These tools support, but do not replace, human judgment; all hiring decisions are made by humans.
• If you progress to an interview, we may use tools to generate AI-assisted notes - you can opt out of these.
• For more information on how we handle your data, please see our Privacy Policy: https://www.airalo.com/more-info/privacy-policy.