indeed
Product Marketing Manager
Lone Wolf Technologies
Toronto, CAN
Full-time
Senior
Onsite
Discovered 3 weeks ago
Product marketingProduct positioning and messagingGo-to-market launchesPricing and packaging strategyCompetitive intelligenceSales enablement
Role Overview
Report to the Director of Product Marketing and own a segment of the Lone Wolf portfolio end to end.
Shape how brokers and agents understand product value and make investment decisions.
Key Skills for This Role
Product marketingProduct positioning and messagingGo-to-market launchesPricing and packaging strategyCompetitive intelligenceSales enablement
Full Job Posting
Role overview
Report to the Director of Product Marketing and own a segment of the Lone Wolf portfolio end to end.
Shape how brokers and agents understand product value and make investment decisions.
Product positioning and go-to-market
- Keep product messaging aligned with the broader company narrative and translate AI capabilities into value for real estate professionals.
- Maintain competitive intelligence and serve as the subject-matter expert for the product line and target buyers.
- Lead launches from segmentation through sales readiness; run pilots to test positioning and pricing and measure pipeline, adoption, and revenue.
- Recommend product pricing and packaging and partner with Demand Generation on campaigns.
Sales enablement and market content
- Create enablement materials, battle cards, objection guides, competitive positioning, and product training for internal teams and customers.
- Partner with Customer Success on expansion and retention resources and with Demo Engineering on aligned technical demonstrations.
- Conduct customer interviews and win/loss analysis; use market and product usage data to inform roadmap priorities.
- Own one-pagers, pitch decks, web copy, and case studies; direct content partners and translate technical roadmaps into market language.
Requirements
- 4 to 7 years of product marketing experience with full ownership of a product or product line.
- Working knowledge of residential real estate, proptech, or adjacent industries.
- Proven sales-used positioning and messaging, successful cross-functional launches, and ability to use metrics in business decisions.
- Daily proficiency with AI tools for research and content creation; exceptional direct writing and ability to deliver quickly with limited direction.
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