Product Marketing Manager
Role Overview
Lead product marketing for new and expanding product lines, shaping how products are positioned, launched, experienced, and grown across multiple channels.
The role combines strategy, storytelling, customer insight, creativity, and commercial growth, including work where historical data or an established playbook may be limited.
The position requires balancing near-term growth with longer-term product, brand, and business development.
Key Skills for This Role
Full Job Posting
About Stampin’ Up!
Stampin’ Up! describes a business built around independent Demonstrators, creative products, and communities.
The company says it has inspired people to create, connect, and share for more than 35 years and emphasizes a people-first culture.
The role
Lead product marketing for new and expanding product lines, shaping how products are positioned, launched, experienced, and grown across multiple channels.
The role combines strategy, storytelling, customer insight, creativity, and commercial growth, including work where historical data or an established playbook may be limited.
The position requires balancing near-term growth with longer-term product, brand, and business development.
What you’ll do
- Own product positioning and go-to-market strategy for new and expanding product lines across multiple channels.
- Define channel contributions to product objectives and translate growth strategies into execution with channel stakeholders.
- Create customer-relevant positioning, go-to-market plans, and marketing strategies from product stories, features, and benefits.
- Maintain 1–3-year plans with objectives, growth targets, channel priorities, investment, tactics, deliverables, and KPIs.
- Coordinate execution across Marketing, Creative, Sales, Training, Product Management, and channel teams.
- Use testing, analytics, and performance data to identify opportunities, optimize investments, and drive profitable growth.
- Monitor customer, competitive, and market trends and share insights that inform product development and future growth.
What you bring
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience, plus 3+ years of relevant product marketing or related experience.
- International or multi-channel experience, physical consumer goods, and/or craft industry experience is preferred.
- Strong analytical, operational, and problem-solving skills, including data-based target setting, performance measurement, ROI evaluation, and investment optimization.
- Experience launching and growing products, brands, categories, or market segments from the ground up.
- Ability to connect product stories and features with customer and market insights to shape positioning, go-to-market strategy, and creative execution.
- Ability to influence and align cross-functional teams without direct authority, and to operate proactively in an evolving environment.
Success profile
- Combine strategic and commercial thinking with customer-centered storytelling, creative problem-solving, and data-driven decisions.
- Use testing and insights to learn quickly, challenge assumptions, and improve outcomes.
- Bring initiative, sound judgment, adaptability, and practical problem-solving to ambiguous opportunities.
Perks
- The company lists paid personal time off, tuition assistance, 401(k) programs with a company match, a benefits package, and a creative, people-first culture.
- The posting also mentions an everyday casual dress code and optional crafting experiences.
Application
- The posting invites candidates interested in building product lines and helping the brand grow to apply.
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