Product Marketing Manager

OEC provides software solutions to those who work in the automotive parts and repair industry.

Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more.

OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow.

C ollaborate s with the m arketing t eam to develop innovative programs that drive demand.

Tracks campaign performance and collects and analyzes d ata to identify what’s working and what isn’t.

C ollaborate s with product managers , sales channels , and go-to-market (GTM) stakeholders to get buy-in and ensure alignment across the GTM process.

• Identifies, secures, and maintains m arket intelligenc e on OEC’s buyers including h ow they buy and their key buying criteria.
• Understand s the competitive landscap e and serves as the internal Subject Matter Expert (SME) on OEC’s competition and how they are positioned.
• Collaborate s with product management and marketing communications to develop product positioning and messaging that resonate with target buyer personas.
• Understand s and document s the buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Drives changes to the sales and marketing processes based on all considerations .
• Develop s a marketing plan for assigned products, and in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Asses ses the effectiveness of the marketing programs that support assigned products on an ongoing basis, and report s back to the business on required changes.
• Plan s the launches of net-new products , and releases of existing products , and manage s the cross-functional implementation of the plan.
• Act s as the primary thought leader for the products support ed externally, including speaking engagements and written works.
• Understand s and support OEC’s sales channels ; train individuals on the problems OEC solve s for our buyers and users; develop s internal tools and external collateral , and teach team members how and when to use them.

A bachelor’s degree from an accredited college or university is required, with a focus in Marketing , Business, or related discipline.

In the absence of a degree, eq ui valent work experience directly related to the key responsibilities of the role will be consider ed as a substitute for the degree.

At least 5 years of product marketing experience with at least 2 of those years in a market-facing role ( e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) , along with proven success using return-on-investment (ROI) t racking to prove what is or isn’t working , and a background using a variety of productivity and collaboration applications /tools.

Must also be able to demonstrate the following skills and abilities:

• Demonstrable experience in a product marketing role specifically driving and generating product demand within the customer market.
• Attention to detail and an eye for quality .
• A bility to grasp and present a product’s value proposition in a way that resonates with a buyer.
• Familiar with tools such as HubSpot , Wrike, Excel, and Power BI .
• Engaging presentation skills with the ability to effectively speak to and interact with various sizes/types of audiences in a professional and easy-to-understand manner (including large senior groups).
• Excellent business and creative writing skills.
• Exceptional interpersonal skills, and can build collaborative partnerships across multiple levels of stakeholders including internal team members and third parties.

• Oc casional travel for this role is required to attend trade shows and industry events, with travel estimated to be 10% of work time.

What makes working at OEC awesome?

It varies from employee to employee.

For some, it's the flexibility - whether it's remote work or a hybrid or in-person role, OEC takes our teams across multiple time zones and international communities.

For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions.

Or it could be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment.

But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward thinking and drive innovative solutions for the automotive parts and repair industry.

OEConnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations.

In order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicity.

Submission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment.

The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement.

When reported, data will not identify any specific individual.

This information will be maintained separately from your application for employment.

If you do not wish to self-identify at this time, you may do so in the future by submitting this form.

Failure to provide the following information will not subject you to any adverse action or treatment.

OEConnection is an Equal Opportunity/ Affirmative Action employer.

We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status.

We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.