Product Marketing Manager

Overview

Accountabilities

• Own product positioning and messaging across the product suite, ensuring consistent, compelling narratives that support go-to-market and business development efforts.
• Lead end-to-end GTM strategy and execution for product launches, including website updates, campaign creative, sales enablement materials, and launch sequencing.
• Build and manage demand generation engines across channels such as paid LinkedIn campaigns, email nurture flows, landing pages, and ongoing content initiatives.
• Develop and continuously improve sales enablement assets including pitch decks, one-pagers, battlecards, and objection-handling guides based on real market feedback.
• Collaborate closely with business development teams to gather customer insights, identify friction points in deals, and translate learnings into improved messaging and materials.
• Design and scale repeatable GTM systems that reduce time-to-market from engineering release to live campaigns, while tracking performance metrics and adoption.
• Leverage AI-driven workflows using tools like Claude or Codex to automate asset creation, campaign generation, and competitive monitoring, focusing human effort on strategy and judgment.

Requirements

• Proven experience in Product Marketing within a multi-product B2B SaaS, fintech, or platform environment, owning both positioning and go-to-market execution.
• Strong execution track record with demonstrable outcomes across live campaigns, landing pages, and sales enablement materials that have driven measurable impact.
• Ability to translate complex technical and API-based products into clear, compelling messaging tailored to enterprise and developer audiences.
• Deep familiarity with AI-enabled workflows and systems thinking, including building scalable processes or automated pipelines for marketing execution.
• Strong bias for action with the ability to move quickly, make decisions independently, and iterate in fast-paced environments.
• Excellent writing skills capable of producing high-quality, publish-ready content including landing pages, emails, ad copy, and product narratives.
• Strong cross-functional collaboration skills with experience working closely with product, engineering, and business development teams.

Preferred Qualifications

• Experience in payments, fintech, or financial infrastructure products.
• Prior exposure to API-first or developer platform marketing.
• Experience in growth-stage SaaS environments or fast-scaling startups.
• Background in situations involving repositioning or evolving product narratives in dynamic markets.

Benefits

• Fully remote-first global work environment
• Competitive compensation package aligned with experience
• Comprehensive medical, dental, and vision insurance (country-dependent coverage)
• Home office setup allowance
• Monthly internet or phone reimbursement
• Flexible time off policy
• Company-provided laptop and equipment
• Wellness support including mental health resources and employee well-being programs
• Retirement contribution support (where applicable)
• Inclusive and diverse work culture with equal opportunity employment policies

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