Product Marketing Manager

Role overview

What you will own

• Define positioning, messaging, and value propositions that translate technical capabilities into customer and business value.
• Research customers, buyers, and markets; use findings to shape ICPs, personas, messaging, go-to-market decisions, and Product input.
• Own product marketing planning for product and feature launches, from early positioning through launch and adoption.
• Prioritize launches, sales opportunities, customer needs, and marketing work according to expected impact.
• Equip Sales with narratives, competitive intelligence, pitch materials, battlecards, persona guidance, and value or ROI frameworks.
• Use market and competitive intelligence to inform positioning, packaging, pricing, product strategy, and go-to-market decisions.
• Partner across Marketing, Product, and Customer teams to improve product discovery and adoption throughout the customer lifecycle.
• Keep the product story consistent across the website, campaigns, content, launches, and sales conversations, adapting it for priority audiences.

What you bring

• 5+ years of product marketing experience in a B2B SaaS or technology environment, including ownership of positioning, messaging, and go-to-market strategy.
• Experience developing ICPs, value propositions, and differentiated narratives from customer, market, and competitive insight.
• Demonstrated success leading launches and go-to-market work across Product, Marketing, and Sales.
• Experience building sales enablement that improves customer conversations and supports measurable commercial outcomes.
• Ability to understand complex or technical products and express their value clearly and credibly.
• Customer-centric, data-informed approach combining qualitative insight, quantitative evidence, and commercial judgment.
• Strong written and spoken English and clear communication in a global, asynchronous environment.

Helpful experience

• Experience in web analytics, MarTech, data infrastructure, privacy technology, or another technically complex SaaS category is helpful.
• Open-source or developer-influenced product marketing experience is helpful.
• Experience supporting enterprise or Sales-Led Growth motions is helpful.
• International positioning and enablement experience, particularly in Europe and North America, is helpful.
• French or German language skills are helpful.

Workplace and schedule

• The role offers freedom over where and, within role needs, when to work.
• Matomo describes itself as globally distributed and supports remote working within the employee's country of employment.
• The company protects focused work with no-meeting Fridays and no more than two days per week with late meetings.

Benefits

• Benefits include 25–30 days of paid annual leave plus national public holidays, home-office equipment and co-working support, and health insurance support where applicable.
• Other benefits include mental-health and wellbeing support, training and professional development, and a paid volunteering day.
• Benefits vary by country of employment.

Hiring process and company