Product Marketer
Key Skills for This Role
Full Job Posting
Key areas of responsibility
You’ll be the link between engineering excellence and market impact, ensuring Rowden’s products are communicated with clarity, technical depth, and purpose. Working across Product, Sales, and Engineering, you’ll help shape how our products are represented in the market: developing positioning, messaging, and go-to-market material that sharpen how we compete and win.
Translate complexity. Understand and communicate how Rowden’s sensing, networking, and device management technologies work together to deliver operational resilience, turning deep technical capability into stories that resonate with engineers, operators, and decision-makers.
Build the technical story. Create scalable, technically rich content for our sales and government affairs teams that helps customers, partners, and governments engage with our product families and reflects the real substance of our business.
Understand the market and how we fit. Build a deep understanding of markets, users, and competitors across defence, national security, and other dual use industries, crafting product narratives that make Rowden’s capabilities stand apart and drive relevance across new verticals.
Work with design to make complexity visual. Partner with designers and engineers to represent our systems clearly - deployments, user workflows, integration points - through diagrams, animations, and visual assets that make complex ideas tangible.
Deliver a coherent experience across every medium. Support how Rowden tells stories with every customer engagement - in demos, at events, through print materials, and across our owned media platforms. Ensure every channel tells the same credible, technically grounded story of what we build and why it matters.
Key skills, experience and behaviours
3+ years in product or solution marketing within technology, engineering, or defence/security sectors.
Proven ability to craft and articulate value propositions for complex technical products.
Strong analytical skills and experience conducting market and competitor analysis.
Excellent writing and presentation skills - comfortable communicating to both technical and executive audiences.
Experience working with creative and design functions to translate concepts into compelling visuals, campaigns, and assets that bring ideas to life.
Familiarity with government or B2G procurement environments advantageous.
Pragmatic, organised, and confident working in a fast-growing company where systems and playbooks are still being built.
About you You are a technical, analytical thinker who is comfortable at the intersection of sales, strategy, engineering, and product. You ask the right questions, care about the end user, and thrive in ambiguity and pace, delivering effective work as priorities change.
Curious and analytical. You thrive on understanding markets, customers, and competition.
Mission-focused. You care about the end user and the impact of technology in real operational settings.
Comfortable with complexity. You can quickly understand complex systems and can communicate them simply.
Adaptable and hands-on. You combine strategic thinking with the ability to execute quickly.
Collaborative. You work across teams and disciplines to build shared understanding and momentum.
We care more about how you think than where you’ve worked. If your background looks different but you approach problems the way this role demands, tell us why.
Working at Rowden
We are committed to building a flexible, inclusive, and enabling company. Our aim is to create a diverse team of talented people with unique skills, experience, and backgrounds, so please apply and come as you are! We also recognise the importance of flexible working and support this wherever we can. We typically operate a flexible, hybrid-working model, with an average 3 days in the office each week (dependent on the role). We welcome the opportunity to discuss flexibility, part-time working requirements and/or workplace adjustments with all our applicants. Rowden is a Disability Confident Committed company, and we actively encourage people with disabilities and health conditions to apply for our roles. Please let us know your requirements early on so that we can make sure you have everything you need up front to help make the recruitment process and experience as easy as possible. Finally, if you feel that you don’t meet all the criteria included above but have transferable skills and relevant experience, we’d still love to hear from you!
Qualifications
- You are a technical, analytical thinker who is comfortable at the intersection of sales, strategy, engineering, and product. You ask the right questions, care about the end user, and thrive in ambiguity and pace, delivering effective work as priorities change.
- Curious and analytical. You thrive on understanding markets, customers, and competition.
- Mission-focused. You care about the end user and the impact of technology in real operational settings.
- Comfortable with complexity. You can quickly understand complex systems and can communicate them simply.
- Adaptable and hands-on. You combine strategic thinking with the ability to execute quickly.
- Collaborative. You work across teams and disciplines to build shared understanding and momentum.
- We care more about how you think than where you’ve worked. If your background looks different but you approach problems the way this role demands, tell us why.
- Working at Rowden
- We are committed to building a flexible, inclusive, and enabling company. Our aim is to create a diverse team of talented people with unique skills, experience, and backgrounds, so please apply and come as you are! We also recognise the importance of flexible working and support this wherever we can. We typically operate a flexible, hybrid-working model, with an average 3 days in the office each week (dependent on the role). We welcome the opportunity to discuss flexibility, part-time working requirements and/or workplace adjustments with all our applicants. Rowden is a Disability Confident Committed company, and we actively encourage people with disabilities and health conditions to apply for our roles. Please let us know your requirements early on so that we can make sure you have everything you need up front to help make the recruitment process and experience as easy as possible. Finally, if you feel that you don’t meet all the criteria included above but have transferable skills and relevant experience, we’d still love to hear from you!
Responsibilities
- You’ll be the link between engineering excellence and market impact, ensuring Rowden’s products are communicated with clarity, technical depth, and purpose. Working across Product, Sales, and Engineering, you’ll help shape how our products are represented in the market: developing positioning, messaging, and go-to-market material that sharpen how we compete and win.
- Translate complexity. Understand and communicate how Rowden’s sensing, networking, and device management technologies work together to deliver operational resilience, turning deep technical capability into stories that resonate with engineers, operators, and decision-makers.
- Build the technical story. Create scalable, technically rich content for our sales and government affairs teams that helps customers, partners, and governments engage with our product families and reflects the real substance of our business.
- Understand the market and how we fit. Build a deep understanding of markets, users, and competitors across defence, national security, and other dual use industries, crafting product narratives that make Rowden’s capabilities stand apart and drive relevance across new verticals.
- Work with design to make complexity visual. Partner with designers and engineers to represent our systems clearly - deployments, user workflows, integration points - through diagrams, animations, and visual assets that make complex ideas tangible.
- Deliver a coherent experience across every medium. Support how Rowden tells stories with every customer engagement - in demos, at events, through print materials, and across our owned media platforms. Ensure every channel tells the same credible, technically grounded story of what we build and why it matters.
- You’ll be the link between engineering excellence and market impact, ensuring Rowden’s products are communicated with clarity, technical depth, and purpose.
- Working across Product, Sales, and Engineering, you’ll help shape how our products are represented in the market: developing positioning, messaging, and go-to-market material that sharpen how we compete and win.
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